Moved to Maserati Yokohama Kohoku near Kohoku IC and opened a new store
About 3 minutes by car from the Kohoku IC on the 3rd Keihin/Metropolitan Expressway Yokohama Kita Line and Northwest Line, which is easy to access, Maserati Yokohama Kohoku, a new base for Maserati in Kanagawa Prefecture, has opened. Maserati Yokohama, which had been operating near Tsuzuki Fureainooka Station on the Yokohama Municipal Subway Green Line, was relocated to Maserati Yokohama Kohoku near the Kohoku IC and opened a new store.
Maserati Yokohama Kohoku boasts one of the largest showrooms in Japan at 424.80 square meters and one of the largest land areas for the brand in Japan. It was completed as a space where you can fully experience the charm of the Maserati brand.
A new base in Kanagawa Prefecture “Maserati Yokohama Kohoku” opens. The photo shows the MC20 Cielo Limited Rosso Vincente, which was exhibited for the first time. Kazuhide Ueno
The showroom is a new global concept store that innovatively represents Maserati’s Italian luxury and craftsmanship. A space that combines sophisticated sartoria (meaning tailor) and officina, which means workshop, is set up, and a special space is prepared where you can create the ultimate Maserati. There is also a show window to promote the vehicles on display outdoors, which have become familiar.
The interior of the store is illuminated by soft light, and the wall display displays handcrafted leather samples and goods. In the private consultation room, you can combine the state-of-the-art MXE 3D digital configurator with the Forisserie program to create your own ideal one.
The workshop is also a large space of about 400 square meters
The attached workshop has a large space of about 400 square meters. Equipped with the latest equipment, in addition to the inspection line, three state-of-the-art lifts that can handle up to 3.7 tons are installed, and it is said to be a facility that can handle heavy EV vehicles. In addition, there is one gate lift that can be used for multiple purposes.
To commemorate the opening of the new store, two cars were exhibited for the first time in the showroom: the MC20 Cielo Limited Rosso Vicente, a Japan-limited edition model that pays homage to the racing model of yesteryear, and the MC20 Legenda, a MC12GT1-inspired world-limited car that was the only one to land in the Japan.
Inspired by the MC12GT1, the MC20 Legenda was exhibited as a world-limited edition car and only one car landed in the Japan. Kazuhide Ueno
Large-scale stores are also very important as a base strategy
At the opening, Mr. Takayuki Kimura, CEO of Maserati Japan, said:
“Following the renewal of Maserati Meguro and Maserati Shinsaibashi last year, we are delighted to be able to open a new Maserati Yokohama Kohoku, one of the largest in Japan. We believe that the fact that we were able to open a large-scale store like Maserati Yokohama Kohoku that integrates a showroom and a workshop in the suburbs of Tokyo with good transportation access is very important as a base strategy.
From left to right, Mr. Baba, Mr. Takahashi, Mr. Kimura, and Mr. Okuyama participated in the ribbon-cutting ceremony. Kazuhide Ueno
We are really looking forward to allowing many customers to experience the charm of Maserati through this showroom.”
Next, Tatsuo Takahashi, president of Sojitz Auto Group Japan, which operates Maserati Yokohama Kohoku, said:
“Since July 2021, I have been in charge of Maserati sales in the Yokohama area. This time, our long-cherished wish came true, and we were able to set up a vast and spacious store in Kohoku. All of our employees will do their best to make more customers feel the new appeal of Maserati and provide the services they deserve.”
The ribbon-cutting ceremony was attended by Mr. Kimura and Mr. Takahashi, Maserati Yokohama Kohoku store manager Yoshitaka Baba, and Ken Okuyama Design CEO Kiyoyuki Okuyama.
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Image One of the largest showrooms in Japan! Maserati Yokohama Kohoku opens 45 tickets
