At the event venue. From left: Chopard Co-President Carl Friedrich Scheufele and Ambassador Keita Inagaki
“SHIKKOKU” campaign video projected on a monitor at the National Stadium at the venue
“Alpine Eagle” Japan Limited Edition
On April 18, Swiss jeweler CHOPARD held an event at the National Stadium in Tokyo to unveil the SHIKKOKU, a limited edition Japan of its Alpine Eagle watch. Limited to 100 pieces, the model features a monochrome dial that reflects the Zen aesthetics of Japan. To commemorate the birth of the model, rugby player Keita Inagaki was appointed as an ambassador.
At the event, Swiss co-president Karl Friedrich Scheufele visited Japan to talk about the story of the birth of the Alpine Eagle and its appeal. Scheufele says, “The Alpine Eagle was developed by my father and three sons, and the Lucent Steel, which combines satin and polished finishes, is a fusion of father-son opinions.” The market for the Alpine Eagle was Japan, where limited edition models appeared. When Ambassador Inagaki appeared, CEO said, “There is no one who suits the bold and powerful ‘SHIKKOKU’ better than him.” Inagaki said, “I am very honored to be appointed as an ambassador, and black is my favorite color. I was also impressed by the craftsman’s spirit that was particular about deep black. I want to wear it forever.” He talked about shooting campaign visuals and rugby.