A limited store with popular coats of “MAX & Co.” is Japan in Ginza … – FASHIONSNAP.COM

MAX & Co. will hold pop-up stores at two stores in Ginza focusing on the brand icon “Runaway Court”. Ginza Six will be on the 3rd floor until November 21, and Ginza Mitsukoshi will be on the 3rd floor of the main building from November 8 to November 14.

This season’s theme is “#NoFakeSmiles (No Fake Smiles)”. In order for women to smile and be themselves at all times, she proposes a cheerful collection that reflects happiness and self-expression. Of particular note is the Runaway Court. It is a beltrobe coat that can be worn lightly, and it is a standard item of the brand that Princess Catherine also loves. This time, two colors of greige and lilac are now available as a Japan limited model “Ielemen Coat”. The design has been updated to match the body shape of Japan women, and the comfort and silhouette are outstanding.

In addition to the standard colors, there is also a lineup of new vivid green, orange, pink, and blue colors (* Orange is available exclusively at pop-up stores and online stores). It seems to vividly color the style of the autumn and winter season, which tends to be dark. In addition, the “Long Run Coat,” a long version of the Runaway Coat, will be available in chic purple, Bordeaux, and Fuchsia in addition to the standard three colors (* Purple is available exclusively at pop-up stores and online stores).

Those who purchase a coat during the period will receive a limited number of branded original tote bags as a novelty. In addition, on November 11 and 12, fragrance magician Mayumi Nakata will blend an original room fragrance for those who purchase a coat at at Ginza Mitsukoshi. The creation of room fragrances that reflect visitors’ favorite scents will be available in limited quantities.

Max & Co and Anna Dello Russo's collaboration collection

■Pop-up Store @ Ginza Six
Period: Until Tuesday, November 21, 2023
Venue: GINZA SIX 3F
Address: 6-10-1 Ginza, Chuo-ku, Tokyo
Business hours: 10:00~20:00

■Pop-up Store @ Max & Co Ginza Mitsukoshi
Period: Wednesday, November 8, 2023 ~ Tuesday, November 14, 2023
Venue: GINZA Stage on the 3rd floor of the Main Building
Address: 4-6-16 Ginza, Chuo-ku, Tokyo Mitsukoshi Ginza store 3rd floor
Business hours: 10:00~20:00

Max & Co Official Website

1

Max & Co Fall/Winter 2023 collection

Max & Co Fall/Winter 2023 collection

Image by: MAX&Co.

2

Ielemen Coat (Greige) *Japan Limited 119,900 yen

Ielemen Coat (Greige) *Japan Limited 119,900 yen

Image by: MAX&Co.

3

Long Run Coat (Lilac) *For Japan only

Ielemen Coat (Lilac) *Japan Limited 119,900 yen

Image by: MAX&Co.

4

Runaway Coat (Pink) 99,000 yen

Runaway Coat (Pink) 99,000 yen

Image by: MAX&Co.

5

Runaway Coat (Orange) 99,000 yen

Runaway Coat (Orange) 99,000 yen

Image by: MAX&Co.

6

Runaway Coat (Blue) 99,000 yen

Runaway Coat (Blue) 99,000 yen

Image by: MAX&Co.

7

Runaway Court (Green) 99,000 yen

Runaway Court (Green) 99,000 yen

Image by: MAX&Co.

8

Long Run Coat (Bordeaux) 114,400 yen

Long Run Coat (Bordeaux) 114,400 yen

Image by: MAX&Co.

9

Long Run Coat (Fuchsia) 114,400 yen

Long Run Coat (Fuchsia) 114,400 yen

Image by: MAX&Co.

10

Long Run Coat (Purple) 114,400 yen

Long Run Coat (Purple) 114,400 yen

Image by: MAX&Co.

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