Breguet Boutique Ginza Renewal Opening and Japan Limited Edition Models Released | Press release from Swatch Group Japan K.K. Breguet Division

Upon entering the boutique, you will be greeted by a manual guilloché lathe, a symbol of Breguet craftsmanship. This guilloché lathe machine was built in the late 1800s and has undergone repairs by a specialist department at the Breguet headquarters and is still in good working order. The Breguet Manufacture boasts the largest guilloché division in the watch industry. For Breguet, perpetuating this art is essential. One of the old guilloché lathes that symbolizes this is installed in a Ginza boutique in Japan.

In addition, all the elements in the boutique, including materials such as American walnut and marble, have been carefully selected by the design team at the Swiss headquarters. Breguet’s signature elements are seamlessly integrated into the store, such as furniture designs reminiscent of the flute decoration of the case band, carpets reminiscent of guilloché décor, and delicate touches of Breguet blue that adorn the entire boutique. There is also a VIP lounge, which has a layout and furniture that allows visitors to enjoy communicating with the staff while slowly browsing the products.

To celebrate the reopening of the Breguet boutique Ginza on June 26, 1801, the anniversary of the granting of the patent for the tourbillon mechanism invented by the brand’s founder, Abraham-Louis Breguet.

Commemorating the reopening of Breguet Boutique Ginza

From the “Marine” collection, 2 models limited to Japan 50 pieces will be released at directly managed stores of the brand

From Breguet’s sporty watch model “Marine” collection, which is also popular in Japan, two models with three hands and a chronograph mechanism will be available in a limited edition model with a black dial color.

Limited edition of 50 pieces, 25 pieces of each model, will be sold only at the brand’s four directly managed stores in Japan (Breguet Boutique Ginza, Breguet Boutique Isetan Shinjuku, Breguet Boutique Japan Bridge Mitsukoshi Main Store, Breguet Boutique Hankyu Umeda Main Store).

The new model is made in white gold and features a black dial with a guilloché wave motif hand-crafted by the Manufacture and a silver-finished chapter ring. Of course, the limited number of the 25 bottles is engraved on the caseback as **/25.

Breguet Marine 5515

In the Marine 5515, the date is located at 3 o’clock on the chapter rings with Roman numerals, the Roman numerals and indexes are blacked, the Roman numerals are illuminated, and the indexes and Breguet hands are each luminescent. The second hand with the initials “B”, which corresponds to the marine signal flag, also evokes the world of the sea. The case diameter is 40 mm, and the automatic movement with a power reserve of 55 hours is Cal. 777A. The rotor, which resembles the rudder of a ship, can be seen from the sapphire crystal caseback.

Breguet Marine Chronograph 5525

The design code based on the “Marine” is abundant, and this timepiece with a case diameter of 42.3 mm makes its presence felt. The time is measured with the chronograph needle in the center. The chronograph hands are recognizable by their unique shape, which is based on a marine theme and is designed in the shape of a “B”. As for the chronograph’s totalization display, a 30-minute totalizer is placed at 3 o’clock, a 12-hour totalizer is placed at 6 o’clock, and a small seconds is placed at 9 o’clock. Rounding out the sporty look of the watch is the date display, which is placed between 4 and 5 o’clock.

Mechanical automatic movement with a frequency of 4 Hz (28,800 vibrations per hour) and a power reserve of 48 hours. It has 582 QA.  The 346-part movement is the heart of the chronograph and is equipped with a silicon balance spring. Silicon is resistant to corrosion and abrasion and has a variety of properties that make it immune to magnetic fields.

Historical background of the “Marine” collection

Recognized as an outstanding scientist and engineer, Abraham-Louis Breguet was elected a member of the Longitude Committee by royal decree in 1814 and shared his fate with the French Navy. One of the tasks of this commission was to solve astronomical problems related to the determination of longitude at sea. A year later, King Louis XVIII conferred on Breguet the title of “Royal Navy Watchmaker”, one of the most prestigious titles of his time. And the fleet of many great maritime explorers, equipped with precision watches and longitude systems engraved with Breguet’s inscription, continued their voyages. This new timepiece pays two homages to the brand’s founder, through its strong connection to both nautical and astronomy.

Breguet Boutique Ginza ☎03-6254-7211
Breguet Boutique Isetan Shinjuku ☎03-3352-1111
Breguet Boutique Japan Bridge Mitsukoshi 03-6665-0143 ☎
Breguet Boutique Hankyu Umeda 06-6313-7863 ☎

You can buy Luxury Brand Watches safely and ship securely through Personal Shopper Japan buying service.

Please let us know which item do you need, then we can send you the quote and you can start the secured shopping.

Customer Reviews


Отлична комуникация. Пристигна за 5 дни до България. Маркира пакетите като “подарък” и избягват митницата. Препоръчвам го горещо! …


Super easy to buy someting in Japan throug Personalshopper Japan.
Friendly and good communication, goods super fast delivered.Many, many …

Kamaboko Delight

Again fantastic service from Ninja! A++++ all around service that you can expect. Many thanks to PSJ! …

trading card

first time using their service and was a tad bit afraid, worries were unfounded because the experience with them was …

More Posts

Buy high quality used Louis Vuitton bags in Japan

Buy Luxury Leather Goods In Japan

Personal Shopper Japan: A one-stop shop to buy luxury leather goods in Japan
In this fast-moving world, it becomes hard to get some time and enjoy shopping.

Marlboro Heets flavours from Japan

IQOS Marlboro Heat stick from Japan

iQos Marlboro heatsticks : 9 flavors available (14th May 2020)iQos Marlboro heatsticks all flavorsRegular flavor (Blue)Balanced Regular flavor (light Blue)Menthol flavor (Green)Mint flavor (light Green)Purple menthol