Mynavi NewsWednesday, June 26, 2024, 5:16 p.m.
Breguet Boutique Ginza reopened on June 26. In a contemporary and elegant space, a wide range of Breguet collections are available.
Breguet Boutique Ginza is the brand’s flagship store in Japan facing Chuo-dori, the main street of Ginza, Tokyo. It is a boutique that uses the entire third floor of the “Nicholas G. Hayek Center”.
Immediately after entering the store, a manual guilloché lathe, which symbolizes Breguet’s craftsmanship, is placed. It was built in the late 1800s and still works today.
All elements, including the interior, which uses materials such as American walnut and marble, have been carefully selected by the design team at the company’s headquarters in Switzerland. The brand’s signature elements are seamlessly integrated into the store, such as furniture designed like a flute decoration on a case band, carpets reminiscent of guilloché decorations, and Breguet Blue that adorns the entire store. There is also a VIP lounge, where you can enjoy communicating with the staff while looking at the products slowly.
In addition, to commemorate the renewal opening, a total of 50 pieces of two models limited to Japan will be released from the sporty watch “Marine” collection. The main feature is a black dial with a guilloché carved wave motif hand-applied by the Manufacture, and a silver-finished chapter ring. The caseback is engraved with a limited number of 25 bottles.
The Marine 5515 features a date display at 3 o’clock on the chapter ring, with Roman numerals and indexes on the dial and Breguet hands blacked and luminescent, respectively. The second hand with the initials “B”, which corresponds to the marine signal flag, is designed to evoke the world of the sea.
Price: 5,885,000 yen
Product number: 5515BB/92/5ZU
Case/Strap: 18K white gold sapphire caseback/rubber strap
Windshield: Sapphire glass
Waterproof performance: 100m
Case size: 40mm (diameter) 11.5mm (thickness)
Limited quantity: 25 pieces
Movement: Cal.777A (55-hour power reserve, automatic)
The Marine Chronograph 5525 incorporates a lot of design codes based on the Marine. Time is measured with a chronograph hand with a unique “B” design based on the theme of the ocean. The accumulation display was placed at 3 o’clock with a 30-minute totalizer and a 12-hour totalizer at 6 o’clock, and a small seconds at 9 o’clock. A date display is placed between the 4 o’clock and 5 o’clock positions.
Price: 6,699,000 yen
Product number: 5525BB/92/5WV
Case/Strap: 18K white gold sapphire caseback/rubber strap
Windshield: Sapphire glass
Waterproof performance: 100m
Case size: 42.3mm (diameter) 13.855mm (thickness)
Limited quantity: 25 pieces
Movement: Cal.582QA (48-hour power reserve, automatic
Both models will be sold only at four brand stores in Japan: Breguet Boutique Ginza, Breguet Boutique Isetan Shinjuku, Breguet Boutique Japan Bridge Mitsukoshi and Breguet Boutique Hankyu Umeda.
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