Combining Japan aesthetics with sophisticated design, “Grand Seiko … – 25ans

Watch Grand Seiko Elegance Collection

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A new model with a beautiful ridge line that makes the surface stand out is now available from the “Grand Seiko Elegance Collection”. The beauty of the Japan depicted by the total three colors of “light cherry blossom”, “pearl color”, and “mizuhanada” that decorate the dial (dial) is noteworthy.

In addition, from the “Grand Seiko Elegance Collection”, which is loved by both men and women, we will introduce watches that can be enjoyed in pairs. Why not talk with your partner and find your own favorite?

Japan’s sense of beauty recognized around the world

This March, Grand Seiko will exhibit at Watches & Wonders 2023, the world’s largest watch festival in Geneva, Switzerland. Grand Seiko was born in 1960 out of the determination to “create the world’s finest watches” and has led the Japan watch world with the advanced technological capabilities of the Manufacture. Grand Seiko, which has been pouring its Japan tradition of meticulous manufacturing and aesthetic sense into its unique watch making, has been participating in this watch fair since 2022, which includes the world’s top brands such as the Richemont Group, Patek Philippe and Rolex. This year of 2023, we have announced a new creation and are attracting attention from all over the world.

Grand Seiko’s Brand Philosophy

Grand Seiko, which was established in 1960, has produced the highest practical watches based on the essence of “accuracy,” “beauty,” “legibility,” “long-term use,” and “ease of use.” On the other hand, Grand Seiko has pursued the world of “aesthetic sense” that Japan people are proud of. The philosophy of “THE NATURE OF TIME”, which is an omission to nature and tradition, is also the foundation of Grand Seiko, and a truly beautiful world has unfolded in the world of this small watch.

Watch “Grand Seiko Elegance Collection ‘STGK019″[SS× diamond, case diameter 27.8mm, self-winding, GS Flagship Boutique, GS Boutique exclusive, to be released on August 11]¥1,243,000 (Grand Seiko / Seiko Watch Customer Support Office)

Details are here.

Gently snuggling into a woman’s arm, a new model for 2023

The model introduced here is one of them. Grand Seiko is a brand that has been loved by both men and women, and its unique design grammar called “Seiko style” has been passed down until now. The new model for 2023 also has a design unique to Grand Seiko, with a beautiful ridge line that makes the surface stand out. This watch, which smoothly snuggles up to a woman’s arm, has a delicate finish using Seiko’s proud craftsmanship, leading to a high-quality brilliance that can be recognized as “Grand Seiko” at a glance even from a distance.

Watch “Grand Seiko Elegance Collection ‘STGK021″[SS× diamond, case diameter 27.8mm, self-winding, GS Master Shop limited, scheduled to be released on August 11]¥1,155,000 (Grand Seiko / Seiko Watch Customer Service Office)

Details are here.

Elegant colors that depict the beauty of the Japan

What you can’t miss in these new creations is Grand Seiko’s specialty of traditional and elegant Japan colors. A total of three colors—”Usuzakura,” which depicts the cherry blossoms loved by Japan people, “Shinjuiro,” which completes the pearl-like look by applying a pearl finish, and “Mizuhanada,” which reproduces a pale indigo color as if diluted with water, depict the beauty of Japan worthy of being called “THE NATURE OF TIME.” The uneven embossed pattern on the brightly colored dial and the transparent diamond use of the bezel and indexes will create a truly gorgeous hand with a rich expression.

Watch “Grand Seiko Elegance Collection ‘STGK023″[SS× diamond, case diameter 27.8mm, automatic, GS flagship boutique, GS boutique, GS Salon, GS Master Shop limited, scheduled to be released on August 11]726,000 yen (Grand Seiko/Seiko Watch Customer Service Room)

Details are here.

Automatic model with small movement

All of these watches are self-winding. In recent years, mechanical watches for women have become popular in the watch world, and Grand Seiko has also been one of the first to develop women’s mechanical models. It is equipped with the Cal.9S27, a small automatic movement that was born in 2019. This movement, which has the same specifications as the Cal.9S25, which was newly designed on the 20th anniversary of the Cal.9S, the flagship movement of Grand Seiko, has achieved a more compact size for women while maintaining the high performance unique to the 9S series.

This is also proof of the Manufacture’s unique technology, which does everything in-house, from the development of the movement. It is also a presence that has expanded the possibilities of women’s models at Grand Seiko.

Beautiful quartz model depicting the tradition of Japan

In addition to the mechanical models mentioned above, new products have also appeared from the easy-to-use quartz models. These two models are also fascinated by the rich coloring. The source of the image was the rich nature surrounding the Shinshu Toki Takumi Studio in Shiojiri, Nagano Prefecture, where Seiko’s quartz model is produced.

The color of the dial and the delicate pattern of the wave pattern were inspired by the natural phenomenon of Lake Biwa, which freezes completely in the middle of winter. This beautiful design hides an ancient tradition that has repeatedly expanded and contracted due to temperature differences Japan, and has been passed down as a sacred ritual to predict the year by following the steps of the gods with the path of the rising ice.

Left: Men’s Watch “Grand Seiko Elegance Collection ‘SBGY007″[SS, Case Diameter 38.5mm, Hand-Wound Spring Drive, GS Flagship Boutique, GS Boutique, GS Salon, GS Master Shop Limited]¥1,034,000 Right: Clock (Women) “Grand Seiko Elegance Collection ‘STGF381″[SS× Diamond, Crocodile Strap, Case Diameter 26.5mm, Quartz, GS Flagship Boutique, GS Boutique, GS Salon, GS Master Shop Limited, Scheduled to be released on May 12]¥440,000 (2 pieces Grand Seiko / Seiko Watch Customer Service Office)

Details are here.

Also for pair watches that you want to enjoy with your partner

The mysterious scene of such a god crossing is reminiscent of the pure white of freezing and the graceful blue of clear water on the dial. Also, as mentioned above, Grand Seiko is a brand that has been loved by both men and women, and one of the attractions is that you can enjoy wearing it as a pair watch. I tried to match the colors of the dials and dare to use different colors. Discuss it with your partner and find your own favorite.

Left: Men’s Watch “Grand Seiko Elegance Collection ‘SBGY013″[SS, Case Diameter: 38.5mm, Hand-Wound Spring Drive, GS Flagship Boutique, GS Boutique, GS Salon, GS Master Shop Limited]¥1,155,000 (Right) Watch (Women) “Grand Seiko Elegance Collection ‘STGF379″[SS× Diamond, Case diameter 26.5mm, quartz, GS Flagship Boutique, GS Boutique, GS Salon, GS Master Shop exclusive, Scheduled to be released on May 12]913,000 yen (both pieces are Grand Seiko / Seiko Watch Customer Service Room)

Details are here.

●Contact: Seiko Watch Customer Service Center tel.0120-061-012

Official site

TEXT:AKI NOGAMI

*This article is current as of March 28, 2023.

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