[OutlineoftheWinterCampaign”MusictheBest!”
✓ “JBL TOUR PRO 2” Japan limited color “Listening” pre-order starts
✓ “JBL TOUR PRO 2” Purchase bonus campaign to win a carrying case
✓ Winter campaign starts! New song “Prince Shotoku” sung by Shiba in the CM is released in advance
✓ Pop-up event “JBL MEGA BOX” covered in sound and light in Shibuya will be held in November
The flagship model of completely wireless earphones, the JBL TOUR PRO 2, released in March this year, attracted worldwide attention as a model that condenses all the high-quality audio technology that JBL has cultivated throughout its 77-year history, as well as innovative functions and ultimate wearing comfort, based on the concept of “perfect wearing comfort and a new dimension of absolute sound quality.” After its launch, Japan recorded the world’s fastest and highest number of shipments*1 among JBL brands in various countries, and its sound quality and technical capabilities were highly evaluated, and it received numerous awards such as “Nikkei Trendy Break Forecast for the Second Half of 2023 Expectations ★★★”, “VGP 2023 SUMMER Lifestyle Award”, and “MONOQLO BEST BUY FOR MAY 2023 (30,000 YEN EARPHONES)”. In response to the positive feedback received from various places, we have decided to release the Japan limited edition color “Yurushiro” as a new color for “JBL TOUR PRO 2.” Prior to the scheduled release on October 27 (Friday), pre-orders will be accepted from today, October 13 (Friday).
In addition to the two high-quality colors of black and champagne gold, the new Japan limited edition color “Listening Color” refers to the pale red color dyed with safflower flowers, and is a traditional color that has existed since Japan ancient times. This “listening color” used in this model is elegantly finished with a matte texture while retaining the luster. With the advent of “listening color”, which has long been loved by many people in the Japan since ancient times, we will expand the choice of styles when enjoying music.
▲Black
▲Champagne Gold
▲Listening color (new color)
The key points of < product>
✓ Flagship model that sets a new standard with completed wearing comfort and a new dimension of absolute sound quality
✓ Hybrid noise cancellation with real-time correction function for significantly improved noise cancellation effect
✓ JBL’s proprietary “Spatial Sound” function allows you to enjoy an expansive acoustic space with all kinds of content
✓ JBL Headphones app for more advanced personalization
✓ World’s first charging case with smart touch display that allows you to use app functions without a smartphone
✓ Full of desired functions such as “multipoint” that can connect to two devices simultaneously and Qi wireless charging
✓ Supports wireless playback for up to about 40 hours*2 and quick charging for 4 hours of continuous playback with 15 minutes of charging
Please see below for product details.
・JBL product page: https://jp.jbl.com/TOUR-PRO-2.html
・Press Release: https://prtimes.jp/main/html/rd/p/000000345.000012767.html
*1 As of September 2023. In the countries and regions where the Product is sold. (HARMAN International)
*2Charging and playback times vary depending on the usage environment.
Japan commemorating the release of the limited edition color “Listening Colors”, we will carry out a campaign to give away the “JBL TOUR PRO 2” carrying case to 1,000 people by lottery. If you purchase the target product at the target store during the campaign period and apply from the dedicated form, the application will be completed. Please feel free to apply.
(1) Campaign period
Purchase period: Friday, October 13, 2023 ~ Sunday, November 5, 2023
Application period: Friday, October 13, 2023 ~ Sunday, November 12, 2023 until 23:59:59
(2) Applicable products
Completely wireless earphones “JBL TOUR PRO 2”: Black / Champagne gold / Loose listening color
(3) Target stores: JBL authorized dealers
Please check the target stores of the campaign from the following URL.
https://jp.jbl.com/consumershop.html
(4) Prizes
JBL TOUR PRO 2 Carrying Case
▲ Carrying case (image is for illustrative purposes only)
(5) How to apply
1: Purchase the eligible product at the target store within the target purchase period.
2: Access this campaign site ( https://jp.jbl.com/winter2023 ).
3: Click the application button on the page to proceed to the application form. After checking the precautions,
Please have your product serial number and proof of purchase image ready.
4: Enter the required information and click the “Send Confirmation” button. When the completion screen is displayed, the reception is complete.
* A total of 1,000 winners will be selected by lottery, and the announcement of the winners will be replaced by the shipment of the prizes.
* Prizes will be shipped to the address registered in the application form about 2~3 months after the application deadline.
JBL has been sending out a brand message that supports the thoughts of all music lovers through campaigns centered on music. This time, even in today’s world where lifestyles, music genres, and hobbies and tastes are diversified and subdivided, listening to music makes people feel happy, and they are connected by “the feeling of liking music”, and with the hope that JBL will provide experiences and feelings that make you think “Music is the best!” through its products, “Music is the best!” as the message of the winter campaign, which will start today, Friday, October 13. In this campaign, videos and visuals featuring popular young artist Shiba, who is JBL’s image character, will be developed in various places such as TV commercials, web advertisements, street advertisements, and in-store exhibitions, and a pop-up event will be held in Shibuya in November.
In the campaign commercial, Shiba and other people who enjoy music in all kinds of everyday scenes appear, expressing that people with different tastes in their lives are connected with the feeling of “Music is the best!” through music experiences. In addition, this video uses Campanella’s new song “Prince Shotoku” on Wednesday, October 18, which is scheduled to be released on October 18 (Wednesday), so you can listen to the song as soon as possible.
– Winter campaign special site: https://jp.jbl.com/winter2023
●Video summary
・Title: “Music, the best!” (60 seconds, 30 seconds, 15 seconds)
・Performer: Shiba
・Release date: Friday, October 13, 2023
・YouTube:https://youtu.be/owf1t48I81I
< interview>
Q1: “Connecting through music” is a major theme of the commercial, but what kind of connections do you want to create through your music?
A: In the future, there will be more opportunities to perform live not only in Japan but also overseas, so I would like to convey my message of “BIG LOVE” through music, transcending the barriers of countries and languages.
Q2: Music gives us various things such as “vitality”, “confidence”, and “healing”, but please tell us what you yourself have given us the most from music.
A: Recently, I often get to see my favorite artists live in the audience at festivals, and every time I do that, I shake my body and roll up, but I feel that my mind and body are naturally moved by receiving energy from music.
It has been decided that the new song “Prince Shotoku” will be released digitally on October 18 (Wednesday). This song has a funk sound with the theme of “Prince Shotoku” and is a lyric that is typical of Kenmochi Hidefumi, which imagines the inner heart of Prince Shotoku in the episode where he listens to the stories of ten Prince Shotoku at once.
-[Prince Shotoku]lyrics * Excerpt
I can only hear you.
Why don’t you keep the order?
Don’t talk to them all at once
It looks sharp.
I don’t think it’s good to be such a prince
< profile>
Shiba (Wednesday Campanella)
Born in Tokyo in 2001. In September 2021, he joined Wednesday Campanella as the second generation starring and singing staff. “Edison” released last year became a hot topic on SNS, and the MV exceeded 50 million on YouTube. For 23 years this year, as a Wednesday Campanella, she sang a cover of “I feel Coke” in a Coca-Cola commercial.
In addition to her musical activities, she expresses herself in multiple ways as an artist, actress, and model. In July of this year, Shiba’s first film appearance in the movie “Ice Cream Fever” was released, and she also appeared as a student in the Japan TV drama “The Best Teacher: One Year Later, I Was Treated as a Student.” On March 16 next year, it will be Campanella’s second Wednesday performance and Shiba’s first solo performance at Japan Budokan.
For a limited period of five days from November 22 (Wednesday), “JBL MEGA BOX”, an illumination space where you can fully immerse yourself in “sound” and “light” at the Shibuya Dogenzakashita intersection, will appear. JBL’s luminous speaker “PULSWe will gather a large number of “E” series and “Party Box” series to provide JBL’s unique “illumination experience of immersion in sound and light” in November, when the whole country begins to be excited by illuminations in the Japan.
Period: Wednesday, November 22, 2023 ~ Sunday, November 26, 2023
Location: ZeroBase Shibuya 2-5-8 Dogenzaka, Shibuya-ku, Tokyo
Established with the aim of developing home speakers that combine beautiful appearance and professional sound. Since then, it has been one of the world’s largest audio manufacturers that has been trusted and used by both professional and amateur professionals in scenes involving all kinds of music.
From ultra-high-end speakers for home use to earphones, headphones, and home theaters. In addition, we are introducing consumer devices such as genuine in-vehicle audio and multimedia devices such as Toyota and other companies, as well as professional equipment for movie theaters, stadiums, concert halls, broadcasting stations, and recording studios around the world. JBL has been used as a sound system in stadiums around the world and is also used in various global sporting events.
About Harman International Industries, Inccorporated, <>
HARMAN International designs, manufactures and markets premium audio, visual and connected cars and their integrated solutions for the automotive, consumer and professional markets. Our leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, are widely used and lauded by audiophiles, artists, and event/concert venues. Today, there are more than 50 million cars equipped with our audio and infotainment systems on the world, and our software services help billions of mobile devices and systems securely connect and integrate across all platforms, including offices, homes, cars and mobile. HARMAN International employs approximately 30,000 people worldwide.
HARMAN International K.K.
https://support.jbl.com/jp/ja/contact.html/
・Brand official website: https://jp.jbl.com/
・Rakuten Ichiba: https://www.rakuten.ne.jp/gold/jblstore/
・Yahoo! Store: https://store.shopping.yahoo.co.jp/jblstore/
