Dyson Hair Care opens a pop-up store on the 1st floor of the Ginza Mitsukoshi Main Building The Stage. You can also experience styling advice from a professional hairstylist. |Press Release from Dyson Corporation

Dyson Co., Ltd. (Chiyoda-ku, Tokyo: President & CEO: Peter Smith, hereinafter referred to as “Dyson”) will open a pop-up store for Dyson hair care products at The Stage on the 1st floor of the Ginza Mitsukoshi Main Building from June 7 (Wed.) ~ June 13 (Tue.), 2023. Under the theme of “Time To Shine,” the space features visuals of Yuko Niiki, who became a Dyson Hair Care Japan Ambassador in May of this year, and a photo booth. Starting with the Dyson Supersonic Shine hair dryer launched in April this year, professional hairstylists will advise you on styling with each Dyson hair care product. We also offer gifts for those who have experienced hair styling advice and gifts for purchasing products. Even in the humidity of the rainy season and the heat of midsummer, please stop by to find tips on how to spend time with smooth shiny hair with as little floating hair and waviness as possible.

Learn more about the Dyson Hair Care pop-up store Time to Shine

●Period: Wednesday, June 7, 2023 ~ Tuesday, June 14, 2023 10 a.m. ~ 8 p.m.

●Venue: Ginza Mitsukoshi Main Building 1F The Stage

●Styling advice experience (Advance reservation is being accepted / reservation priority)

Please make a reservation using the QR code (or https://onl.bz/9ZkN93m) below.

●Hair styling experience benefits:

Those who experience the styling advice from the hairstylist will receive a sample (5mL) of Sisley “Hair Ritual The Cream 230”. * Reservations are prioritized for the experience, and you may have to wait when it is crowded. *One time per person.

●Purchase benefits:

Paddle brushes *The number is limited. It will end as soon as it runs out.

● Products that can be experienced at the pop-up store:

You can also experience the Dyson Supersonic Shine hair dryer, the Dyson Airwrap™ multi-styler and the Dyson Corrale™ curling iron.

Dyson Supersonic™ Hair Dryer

Launched on April 25, 2023, this is a limited edition Japan Dyson Supersonic Shine hair dryer. This new model is equipped with three attachments, including a newly developed “gloss tool”. Boasting speeds of up to 110,000 rpm, the small yet powerful Dyson Digital Motor V9 is positioned on the steering wheel thanks to a team of engineers to provide optimal balance when held in the hand. Intelligent heat control measures the air temperature 20 times per second to prevent excessive thermal damage and protect the original luster of hair.

Dyson Airwrap™ Multistyler

Based on Japan residential environment and consumer research, the simple model Dyson Airwrap multi-styler, which is easy to store and focuses on minimal attachments Japan is equipped with three carefully selected attachments: 30mm Airwrap™™ long curler, smoothing brush (soft) and smoothing dryer. It uses powerful and precise airflow to style wet hair while preventing excessive heat damage, and also provides airy curl, blow, dryness and hair suppression in one unit. In addition, you can also experience the Dyson Airwrap™ Multistyler Complete model with 6 attachments and storage boxes for more styling. Please check at the store for details.

Dyson Corrale™ curling iron

Suitable for all hair types, Dyson Corrale™ features a flex plate that wraps tightly to match the shape of the hair bundle and equalizes the tension on the hair, providing heat and tension evenly to the hair without having to pass it through multiple times, so you can style it with half the heat damage*. Intelligent heat control controls the plate temperature 100 times per second and accurately delivers three temperatures of 165 degrees, 185 degrees and 210 degrees without raising too much. In addition, it is equipped with a 4-cell lithium-ion battery that provides stable power and maintains the temperature even when used cordlessly. In addition, you can now take it with you on air trips. For more information, please click here (https://onl.bz/RW5tFvj). * Measure the heat damage when making the same hairstyle by the strength of the hair. Compare the same product of the company with flex plate and hard plate.

■For more information on Dyson hair care products, please visit the www.dyson.co.jp Product Catalog.

– About Dyson Hair Care Products :https://www.dyson.co.jp/hair-care.aspx 

– TVCM featuring Yuko Araki :https://www.youtube.com/watch?v=3-8GEC9996w 

– Product catalog :https://www.dyson.co.jp/Responsive/Views/Usercontrols/PartialWidthComponent/medialibrary/Files/Brochures/JP_Brochures/Hairecare_2023_JP_BROCHURE.ashx

■Dyson Hair Japan Official Instagram Account: Dyson Hair JP

We deliver useful information such as solving hair problems and how to use products.

https://www.instagram.com/dysonhair_jp/  

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