FILA Releases Two Japan Limited Edition “New Year Pack” Items to Commemorate the Year of the Dragon – IGNITE

FILA is a global sports lifestyle brand that was born in Italy and has a history of more than 100 years, and if you play tennis or golf, there is no one who does not know it.

Two models have been updated as the Japan limited edition model “New Year Pack 2024” to commemorate the Year of the Dragon in 2024. Fellsius, a member of the crew of the dance music label “TREKKIE TRAX”, participated in the creative.

FILA Japan limited edition 2 models commemorating the Year of the Dragon

Two models were announced, “MB 24 (MB 24)” and “RAYTRACER24 (Ray Tracer 24)”.

The unisex design “RAY TRACER 24” is available from 22.5 cm to 29.0 cm and is priced at 10,780 yen (tax included).

The MB24 is available in sizes from 23.0 cm to 31.0 cm and is priced at 15,400 yen (tax included).

It will be released sequentially as soon as it arrives at FILA stores, mainly at FILA shops and FILA’s official online store.

Key visuals by Fellsius

Fellsius, who created the key visuals, is a multi-creator based in Tokyo.

TREKKIE TRAX is a Japan dance music label launched in 2012. In the 10 years since the label’s inception, more than 180 singles and albums have been released, and a total of about 900 songs have been highly acclaimed not only in Japan but also around the world.

Fellsius debuted on the label in 2017 with “Fellsius – Boss House” and has released numerous singles and EPs to date. With the theme of “Abstract × Dance Music”, we aim to deliver a new musical experience.

Mr. Fellsius has always been active in the style of comprehensively directing visuals and sounds into a single work.

In this tie-up, while emphasizing the main motifs such as RAY TRACER’s cherry blossoms and MB’s dragons, he also incorporated plenty of his favorite textures and effects. I also took the time to choose my own compositions that would fit those visuals perfectly.

FILA’s official SNS will also release an image movie. The content allows you to enjoy items that blend into the world view, including videos and tracks, and is said to be “a must-hear not only for wearing but also for the sound of wanting to dance while wearing them.”

Two models with Japan dragon and cherry blossom motifs with bold productions. FILA’s shoes have supported athletes around the world for about half a century since entering the sports field.

FILA official website: https://www.fila.jp/

PR TIMES:https://prtimes.jp/main/html/rd/p/000000062.000022172.html

(SAYA)

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