Philip Morris Japan G.K. (Headquarters: Chiyoda-ku, Tokyo, President: Shelly Goh, hereinafter referred to as “PMJ”) is pleased to announce the 10th anniversary of the launch of IQOS in Japan with a limited number of IQOS Irma i Anniversary Model from the IQOS Irma i series of heat-not-burn cigarettes, and the IQOS online store, IQOS from Tuesday, October 1, 2024, IQOS It will be released sequentially through the official LINE account, telephone solicitation through the IQOS Telesales Center, and at seven IQOS stores nationwide, IQOS shops (some Yamada Denki stores, some Bic Camera stores), and IQOS corners (some Don Quijote affiliated stores, etc.). In addition, from Tuesday, October 29, tobacco products will be available at tobacco dealers nationwide, including major convenience stores, as well as duty-free shops at some airports and other locations. The IQOS Irma i Anniversary Model will be released exclusively in Japan.
The “IQOS Irma i Anniversary Model” expresses the joy and passion of the 10th anniversary of the release of IQOS in Japan with a special coloring and design. In addition, a message card engraved with the word “congratulations” written by calligraphy artist Maaya Wakasugi is enclosed in the package. In addition, IQOS official stores and select sales channels will offer tin sets including a limited edition tin plate to commemorate the 10th anniversary.
This year marks the 10th anniversary of the launch of the IQOS heat-not-burn tobacco device in Japan (Nagoya) in 2014. With the aim of realizing a smoke-free society, we will continue to strive to provide products and services that satisfy smokers over the age of 20.
For more information on the product, please refer to the following.
*1Products handled vary depending on the sales channel. In addition, the tin set with tin plate will be sold only at the official IQOS store and some sales channels.
*2 As of October 2024
*3Delivery date and sales start date vary depending on the store. Only IQOS ILUMA i and IQOS ILUMA i ONE will be released.
*4 Only available for IQOS ILUMA i PRIME and IQOS ILUMA i ONE. Please note that the IQOS ILUMA i PRIME sold at duty-free shops is not a tin set.
Philip Morris International (PMI) is an international tobacco company committed to evolving its portfolio to include cigarettes and non-nicotine products over the long term, with the aim of realizing a smoke-free society. The current product portfolio consists mainly of cigarettes and smoke-free products.
Since 2008, PMI has invested US$12.5 billion to develop, scientifically validate and commercialize innovative smoke-free products for adult smokers (20 years of age and older in Japan) who continue to smoke, with the aim of ending the sale of cigarettes. This includes building world-class scientific evaluation capabilities, particularly in the areas of preclinical systems toxicology, clinical and behavioral research, and post-market surveillance. PMI acquired Swedish Match, a leading oral nicotine company, in 2022, becoming a leader in global smoke-free products with the IQOS and ZYN brands of both companies. The U.S. Food and Drug Administration (FDA) has authorized the sale of PMI’s IQOS devices and tobacco sticks and Swedishmatch’s snus as Modified Risk Tobacco Products (MRTP) and is currently submitting renewal applications to the FDA for these products. As of June 30, 2024, PMI’s smoke-free products are available in major cities and nationwide in 90 markets worldwide, and it is estimated that approximately 36.5 million adult smokers worldwide use PMI’s smoke-free products. Businesses related to smoke-free products accounted for about 38% of PMI’s net sales in the first half of 2024. With a strong foundation and significant expertise in the life sciences sector, PMI announced its willingness to expand into the wellness and healthcare sector in February 2021, aiming to enrich lives through the provision of seamless health experiences through its subsidiary, Vectra Feltin Pharma.
For more information, please visit the PMI website (www.pmi.com) and PMI Science (www.pmiscience.com).
