On Saturday, March 23, in the milestone year of Breitling’s 140th anniversary, the first Breitling boutique in Japan to open on the watch floor on the 5th floor of the main building of the Isetan Shinjuku store.
From the directly managed corner that was renovated last year, it will be reborn as a boutique with a further expansion of the sales floor area, and a diverse lineup will be available.
The Swiss watchmaker who invented the modern chronograph
Founded in 1884, Breitling is one of Switzerland’s leading watchmakers. It is an innovative brand that invented the modern chronograph and became a pioneer in navigation tool watches.
The brand’s collections pursue the longing for the sky, land and sea, and adhere to the brand’s established modern retro style.
The fact that all movements are COSC-certified chronometers is a testament to its outstanding quality and is one of the few independent watchmakers to produce Manufacture calibres.
Exclusive boutique models and the latest collections
The Isetan Shinjuku store boasts the top sales of department stores nationwide. On the 5th floor of the main building, in the watch department, Breitling’s directly managed corner, which was relocated and renovated last year, has opened as a boutique.
The interior of the store introduces an industrial loft design, which is a boutique concept common to the whole world. From the latest releases to rare limited edition models, the boutique has a diverse lineup.
Like boutiques around the world, the brick-like store is furnished with the brand’s own latest fixtures, and about 90 watches are on display at any given time. You will be able to see boutique-limited models and the latest collections, which were not available at the “Isetan Shinjuku store” until now.
In addition, guests are greeted by experienced staff trained by Breitling and specialists who combine not only watch expertise but also high hospitality.
Japan limited edition model to commemorate the 140th anniversary of the company’s founding
The “Premiere” is a historic model that was born in the 1940s. Among Breitling’s many collections, it conveys elegance in particular. The top-of-the-line Premier Tourbillon is a series for those who love the charm and intricacies of mechanical watches.
In 2024, Breitling’s 140th anniversary, and the Premier B21 Chronograph Tourbillon 42 Japan Limited was born as the pinnacle of the Japan limited edition model that has never been seen before.
The dial is a deep and glossy red with a black tinge, and a dark fat color. The dial is symmetrically designed in shades of red for passion and black for calm, complementing the unmistakable protagonist of the watch, the tourbillon that sits at 12 o’clock.
The caseback is made of sapphire crystal with “ONE OF 10” engraved on the perimeter, and you can enjoy the movement of the carriage and column wheels of the Calibre B21, which is an unusual combination of tourbillon and chronograph through a smoothly moving golden rotor.
Only 10 bottles will be sold in Japan Japan, and you can see them at the newly opened “Breitling Boutique Isetan Shinjuku store” as soon as possible.
If you’re looking for a rare one for yourself, you’ll want to visit the store.
Breitling Boutique Isetan Shinjuku
Location: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Main Building 5th floor
Business hours: 10 a.m. ~ 8 p.m.
Brand official website: https://www.breitling.com/jp-ja/
PR TIMES：https://prtimes.jp/main/html/rd/p/000000157.000032319.html
(Masaru Tahara)
