Fujiya’s popular event in Kyoto \Together! Smile Switch … – PR TIMES

Launched in September 2022, the “Smile Switch Club” is open to anyone who likes cakes. Under the slogan “I want to make the world happier with cakes,” we are engaged in a variety of activities. As a new activity of the “Smile Switch Club,” we are currently conducting expeditions to Nagoya and other cities to sell limited edition products, exhibit panels, and hold stamp rallies.

In July, we went on an expedition to Kyoto and performed “Smile Switch! Expedition! Smile Switch Section!” We will sell limited products. Please play Smile Switch at this event delivered by Fujiya Smile Switch Club and be the happiest!

Together! Smile Switch!

Expedition! Smile Switch Section! in KYOTO

Period : July 11 (Tue.) ~ July 24 (Mon.), 2023

Hours : 10:00~20:00 (Same as JR Kyoto Isetan)

Venue : JR Kyoto Isetan B1F East Entrance Promotion

● Released products with limited designs for this event

● “#夏ケーキしよ!” Smile Switch large panel

● Smile switch part original gacha gacha

● Smile switch club participation type corner

● Extracurricular activities in Kyoto! Peko-chan Sweets Stamp Rally

● Accepting reservations for “Original Fountain Pen”

other

* Due to various circumstances, business hours and events may be changed or canceled without notice. For the latest information, please check the official website of JR Kyoto Isetan.

▼ Limited sale of this event

Expedition! Smile Switch Section! in KYOTO Peko-chan Acrylic CharmExpedition! Smile Switch Section! in KYOTO Peko-chan Acrylic Charm

“Expedition! in KYOTO Peko-chan Acrylic Charm”

 550 yen with tax

Peko-chan of the Smile Switch Club goes on an expedition to Kyoto!

This is an acrylic charm limited to this event with Peko-chan wearing the original uniform of the Smile Switch club and the design of famous places and specialties of Kyoto.

Expedition! Smile Switch Section! in Kyoto Original Lunch ToteExpedition! Smile Switch Section! in Kyoto Original Lunch Tote

“Expedition! in Kyoto Original Lunch Tote”

 ¥1,650 with tax

This tote bag is limited to this event with Peko-chan wearing the uniform of the Smile Switch Club and the design of famous places and specialties of Kyoto at one point. It is also convenient for lunch or a little shopping. Contains Fujiya sweets.

▼Nagoya Event & Main Event Pre-sale

Peko-chan Flat Mini PouchPeko-chan Flat Mini Pouch

“Peko-chan Flat Mini Pouch”

Released on Tuesday, July 11, 2023

770 yen including tax (* 10 random types in total)

Peko-chan× Fujiya’s cute mini flat pouch with a sweet design is making its first appearance. There are 10 random new designs, and it will be fun to see which one comes out!

Limited Original ShopperLimited Original Shopper

At the venue, those who purchase 2,000 yen or more including tax will be able to “Smile Switch! Expedition! Smile Switch Section!” We will present you with an original shopper printed with the sights and specialties of each city with an original design.

* Due to limited quantities, it will end as soon as it runs out.

* We will also sell it for 180 yen including tax.

◆Extracurricular activities in Kyoto! Peko-chan Sweets Stamp Rally

Smile Switch! Expedition! Smile Switch Section! in KYOTO” event venue, and a stamp rally will be held at two locations: “Western Confectionery Store Fujiya JR Kyoto Isetan”. Collect two stamps and get merchandise!

● Smile Switch! Expedition! Smile Switch Section! in KYOTO” event venue

● Western confectionery store Fujiya JR Kyoto Isetan store

・ Stamp at the above two places for purchases of 1,000 yen or more including tax

・ Prize exchange is possible in either of two places

・ A smartphone is required to participate in the stamp rally.

STEP1

When purchasing 1,000 yen or more including tax at each venue, read the QR code presented by the store staff and access the stamp rally site to earn digital stamps.

STEP2 

Earn stamps at each venue and present the screen that appears when you collect two stamps to store staff.

STEP3 

After operating the exchange screen, you will receive goods!

[非売品]Smile Switch Original Tote Bag (Heartpeko)[非売品]Smile Switch Original Tote Bag (Heartpeko)

Size: Approx. length 450× width 420× depth 110mm

Material: Cotton

* Stamp stamp and prize redemption period: Tuesday, July 11, 2023 ~ Monday, July 24, 2023

*The event venue will be open until Monday, July 24.

Smile Switch! Expedition! Smile Switch Section!” To commemorate the event, “Peko-chan’s original fountain pen” will be sold at the event venue by reservation only.

A stylish French Waterman Karen fountain pen designed with a cute Peko in a kimono.

Smile Switch! Expedition! Smile Switch Section!” It is a very rare gem that is reserved only at the event venue and at “Western Confectionery Store Fujiya” stores nationwide.

Peko-chan's original fountain pen (with case) imagePeko-chan’s original fountain pen (with case) image

Peko-chan’s original fountain pen

66,000 yen with tax

Size: Length 148mm, Shaft diameter 12mm, Weight 32g (Length: Cap attached to the body end)

Included case, with original pen pouch

The body part is specially designed with Peko-chan wearing a kimono.The body part is specially designed with Peko-chan wearing a kimono.

*All images are for illustrative purposes only.

▼ About reservation / purchase

Reservation period: Until Monday, July 31, 2023

・ Reservations can be made at “Smile Switch! Expedition! Smile Switch Section!” Only the event venue and the “Western Confectionery Store Fujiya” storefront nationwide will be available.

・ At this event venue, registration will start from the opening time of Tuesday, July 11.

・ As soon as the planned quantity is reached, we may stop accepting reservations.

・ The delivery date and method vary depending on the store. Please confirm when making a reservation.

・ The price will be paid in advance.

・Delivery is scheduled around the end of October. Please note.

* Reservations at the special venue will be accepted until closing on the last day of the event.

* We do not accept reservations by phone.

* We do not accept reservations at Fujiya Western confectionery shops.

 

Smile Switch! Expedition! Smile Switch Club in NAGOYA” venue is also accepting reservations until Sunday, July 23.

▼ List of “Western Confectionery Store Fujiya”

 

・Western confectionery store Fujiya JR Kyoto Isetan store

* “Smile Switch! Expedition Smile Switch Club! in KYOTO」

Reservations can also be made at the venue. You can see a sample at the venue.

 

・Western confectionery store Fujiya Ginza Mitsukoshi store

・Western confectionery store Fujiya Isetan Tachikawa

・Western confectionery store Fujiya Nagoya Sakae Mitsukoshi

・Western confectionery store Fujiya Marui Imai Sapporo main store

・Western confectionery store Fujiya Iwataya Honten

▼ “Western Confectionery Store Fujiya” store information can be viewed from the following.

https://www.fujiya-peko.co.jp/cake/seiyo_kashiho/

* Depending on the product, we will set a limit on the number of items at the time of purchase.

*All prices include tax. The standard tax rate (10%) and the reduced tax rate (8%) are mixed.

* We have prepared a sufficient quantity of products, but please note that they are out of stock.

* Product contents and design are subject to change.

* The contents of the event are subject to change or cancellation.

*All images are for illustrative purposes only.

▼Fujiya Website

https://www.fujiya-peko.co.jp/

▼ Together! Smile Switch! Expedition! Smile Switch Section! in KYOTO< July 3 (Mon)It will be released at 2 p.m>

https://www.fujiya-peko.co.jp/smileswitch/event/

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