Launched in September 2022, the “Smile Switch Club” is open to anyone who likes cakes. Under the slogan “I want to make the world happier with cakes,” we are engaged in a variety of activities. As a new activity of the “Smile Switch Club”, we will travel to Nagoya, Kyoto, and other cities to sell limited edition products, display panels, and hold stamp rallies.
In June, we went on an expedition to Nagoya and performed “Smile Switch! Expedition! Smile Switch Section!” Limited edition products will be released in advance. Please play Smile Switch at this event delivered by Fujiya Smile Switch Club and be the happiest!
Event Outline
Together! Smile Switch！ Expedition! Smile Switch Section! in NAGOYA
Period : June 21 (Wed) ~ July 23 (Sun), 2023
Hours : 11:00~21:00 (Same as LACIC) *Last day ends at 18:00
Venue : LACHIC 5F Fujiya Special Venue
● Released products with limited designs for this event
● “#夏ケーキしよ!” Smile Switch large panel
● Smile switch part original gacha gacha
● Business trip to Nagoya! Peko-chan Challenge
● Smile switch club participation type corner
● Extracurricular activities in Nagoya! Peko-chan Sweets Stamp Rally
● Accepting reservations for “Original Fountain Pens”, etc.
* Due to various circumstances, business hours and events may be changed or canceled without notice.
Yes. Please check the LACIC official website for the latest information.
▼ Limited sale of this event
Expedition! Smile Switch Section! in NAGOYA Peko-chan Acrylic Charm
“Expedition! in NAGOYA Peko-chan Acrylic Charm”
550 yen with tax
Peko-chan of the Smile Switch Club goes to Nagoya!
Peko-chan wearing the original uniform of the Smile Switch Club, and Nagoya’s famous places and specialties are designed in this acrylic charm limited to this event.
Expedition! Smile Switch Section! in NAGOYA Original Lunch Tote
“Expedition! in NAGOYA Original Lunch Tote”
¥1,650 with tax
This tote bag is limited to this event with Peko-chan wearing the Smile Switch Club uniform and the design of famous places and specialties of Nagoya at one point. It is also convenient for lunch or a little shopping. Contains Fujiya sweets.
▼ Pre-sale of this event
Spring, Summer, Autumn, Winter Omelette_From left to right: “Cherry blossom dancing spring”, “Bursting first love summer”, “Autumn sky orange”, “Snowy winter”
Refrigerated < "Spring, Summer, Autumn, Winter Omelette" >
400 yen each (tax included) 4 pieces set 1,560 yen (tax included)
The four attractive seasons of Japan are expressed in a Western confectionery omelet.
“Cherry Blossom Dancing Spring”
In the fluffy omelet dough, I squeezed amaou strawberry cream and garnished with strawberries and strawberry sauce. It is topped with chocolate petals and imagines spring when cherry blossoms dance.
▼ “Bursting First Love Summer”
In a fluffy omelet dough, squeezed lemon cream and garnished with honey-lemon sauce and lemon ring-sliced slices. Accented with colorful blue lychee jelly. Summer is created with moderately sour lemon cream and refreshing honey lemon sauce.
“Autumn Sky Orange”
In a fluffy cocoa omelet dough, squeezed orange sauce and cream, garnished with orange sauce and 3 pieces of fruit pulp. It is inspired by the autumn sunset sky.
“Snow Dancing Winter”
Fluffy omelet dough layered with white chocolate cream and amaou strawberry sauce. Strawberries and snowflake chocolate were decorated, and sweet snow was sprinkled to create snow.
Peco Sable Can (Expedition!) Smile switch design)
“Peco Sable Can (Expedition! Smile Switch Design)”
2,000 yen with tax < Peco Sable 8 pieces>
Packed with the charm of the cities of Tokyo, Nagoya, Kyoto, Sapporo, and Fukuoka, this is a limited edition can of cute Peko-chan. Contains 8 pieces of peco sable.
“Fujiya Cake Mascot Collection Vol.1 (with Milky)” 700 yen including tax
Fujiya Cake Mascot Collection Vol.1_Contents Sample
“Fujiya Cake Mascot Collection Vol.1 (with Milky)”
700 yen with tax
I put a resin strap and milky of Fujiya’s popular cake. There are 6 random cake mascot designs, so look forward to seeing what comes out! It is a cute strap that makes you want to collect it. Contains 5 milky grains.
▼ Limited original shopper gift
Limited Original Shopper (Front / Back)
At the venue, those who purchase 2,000 yen or more including tax will be able to “Smile Switch! Expedition! Smile Switch Section!” We will present you with an original shopper printed with the sights and specialties of each city with an original design.
* Due to limited quantities, it will end as soon as it runs out.
* We will also sell it for 180 yen including tax.
◆Extracurricular activities in Nagoya! Peko-chan Sweets Stamp Rally
Smile Switch! Expedition! Smile Switch Section! in NAGOYA” will hold a stamp rally to visit two locations: the Fujiya special venue on the 5th floor of Lachic and the “Western Confectionery Store Fujiya Nagoya Sakae Mitsukoshi Store”. Collect two stamps and get merchandise!
● Smile Switch! Expedition! Smile Switch Section! in NAGOYA” Lachic 5F Fujiya Special Venue
● Western confectionery store Fujiya Nagoya Sakae Mitsukoshi store
Stamped at the above two locations for purchases of 1,000 yen or more including tax.
Smile Switch Original Tote Bag
For those who collected two stamps
[Not for sale]”Smile Switch Original Tote Bag (Heartpeko)”
as a gift!
Size: Approx. length 450× width 420× depth 110mm
Material: Cotton
* Prize exchange is possible at either the Lachic 5th floor Fujiya special venue or the Western confectionery store Fujiya Nagoya Sakae Mitsukoshi store.
* Stamp and prize redemption period: June 21 (Wed) ~ July 23 (Sun), 2023
* Lachic 5F Fujiya Special Venue until July 23 (Sun) (until 18:00 on the last day)
Smile Switch! Expedition! Smile Switch Section!” To commemorate the event, “Peko-chan Original Fountain Pen” will be sold by reservation only. A stylish French Waterman Karen fountain pen designed with a cute Peko in a kimono. It is a very rare gem that is limited to reservations at this special venue and at “Western Confectionery Store Fujiya” stores nationwide, and is limited in quantity.
Peko-chan’s original fountain pen
Peko-chan’s original fountain pen
66,000 yen with tax
Size: Length 148mm, Shaft diameter 12mm, Weight 32g (Length: Cap attached to the body end)
Included case, with original pen pouch
The body part is specially designed with Peko-chan wearing a kimono.
Fountain pen_Original pen pouch
*All images are for illustrative purposes only.
▼ About reservation / purchase
Reservation period: June 21 (Wed) ~ July 31 (Mon), 2023
・ Reservations will be accepted only at special venues and at “Western Confectionery Store Fujiya” stores nationwide.
・ Reception will start from the opening time of each store on Wednesday, June 21, 2023.
・ As soon as the planned quantity is reached, we may stop accepting reservations.
・ The delivery date and method vary depending on the store. Please confirm when making a reservation.
・ The price will be paid in advance.
・Delivery is scheduled around the end of October. Please note.
* Reservations at the special venue will be accepted until the closing of the last day of the event.It will be.
* We do not accept reservations by phone.
* We do not accept reservations at Fujiya Western confectionery shops.
▼ List of “Western Confectionery Store Fujiya”
・Western confectionery store Fujiya Nagoya Sakae Mitsukoshi
* “Smile Switch! Expedition! Smile Switch Section! in NAGOYA” venue. You can see a sample at the venue.
・Western confectionery store Fujiya Ginza Mitsukoshi store
・Western confectionery store Fujiya Isetan Tachikawa
・Western confectionery store Fujiya JR Kyoto Isetan store
・Western confectionery store Fujiya Marui Imai Sapporo main store
・Western confectionery store Fujiya Iwataya Honten
You can see the store information of “Western Confectionery Store Fujiya” from the link below.
https://www.fujiya-peko.co.jp/cake/seiyo_kashiho/
* Depending on the product, we will set a limit on the number of items at the time of purchase.
*All prices include tax. The standard tax rate (10%) and the reduced tax rate (8%) are mixed.
* We have prepared a sufficient quantity of products, but please note that they are out of stock.
* Product contents and design are subject to change.
* The contents of the event are subject to change or cancellation.
*All images are for illustrative purposes only.
Fujiya Website
https://www.fujiya-peko.co.jp/
Together! Smile Switch！ Expedition! Smile Switch Section! in NAGOYA
https://www.fujiya-peko.co.jp/smileswitch/event/
