“Helno” Releases “G-SHOCK” Japan Limited Edition Watch to Commemorate 10th Anniversary of Aoyama Store Opening – WWDJAPAN






Italian luxury aftermarket brand HERNO will release the Japan limited edition G-SHOCK and the bespoke model HERNO LAMINAR G-SHOCK to commemorate the 10th anniversary of the opening of its flagship store Helno Aoyama store. The price is 29,700 yen.

Pre-order sales will be available on a special EC site via the official line from 10 a.m. on August 18 to 23:59 on August 24, pre-sale at the “Herno” Aoyama store on August 25, release at other directly managed stores on September 1, and sales on the special EC site from 10 a.m. on the 1st.

The base model adopts the popular “DW-5600”, which inherits the form of the first generation. The belt, which is made of black in the Laminar concept color, is inspired by one of the motifs used in the latest collection, the Inuit snow house “igloo”, with gray triangular lattice lines that sometimes emerge faintly depending on the amount of light. The “Laminar” logo is placed under the overlapping engravings, backlights, and belts on the dial and back cover. It also comes with a special shopper that is different from usual.

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