A watch is one of the few accessories for men. That’s why when choosing a watch, you want to wear a “story” that you can tell along with your personality!
Being “young”, we will aggressively take on challenges
Hublot announces exciting new works every year. Especially in 2022, the new square watch “Square Bang” will be a big topic. It’s also getting smarter with its color scheme, says CEO Ricardo Guadalupe.
“I have long wanted to incorporate the square shape into my design. Hublot is proud to be the leader in colorful luxury watches. will be
In addition, Hublot is actively working on regional strategies, and Japan-only models are also very popular.
“Because it is important to be exclusive so that you can only buy there, Hublot is working out a boutique strategy that includes experiences. For example, the Omotesando boutique introduced the world’s first customer service robot. Hublot is, in a sense, a watch. There is also an aspect of selling dreams through online shopping, so I would like you to have a positive and enjoyable experience at the boutique.”
Enjoy Hublot through products and experiences. In addition, in 2022, an online-only model was announced.
“There are many watch brands in Switzerland with a history of more than 100 years, but Hublot is still a young brand with 42 years of history, so if you want to succeed in the future, you cannot be conservative. So, it is important to have a stance of creating new things.For that reason, we will continue to aggressively invest in new partnerships and research and development, as well as products, and we want to be a leader in the digital field such as NFT.”
Hublot continues to take on unprecedented challenges. Is there any pressure on him to steer it?
“Every year, people are asking me what they will release next year, so there is a lot of pressure not to let them down. Looking ahead to the future, we have been working on projects for many years.Please look forward to the future of Hublot.”
Hublot TEL: 03-5635-7055