Hublot CEO Ricardo Guadalupe talks about future management strategy for luxury watches |

A watch is one of the few accessories for men. That’s why when choosing a watch, you want to wear a “story” that you can tell along with your personality!

Hublot CEO Ricardo Guadalupe

Being “young”, we will aggressively take on challenges

Hublot announces exciting new works every year. Especially in 2022, the new square watch “Square Bang” will be a big topic. It’s also getting smarter with its color scheme, says CEO Ricardo Guadalupe.

“I have long wanted to incorporate the square shape into my design. Hublot is proud to be the leader in colorful luxury watches. will be

In addition, Hublot is actively working on regional strategies, and Japan-only models are also very popular.

“Because it is important to be exclusive so that you can only buy there, Hublot is working out a boutique strategy that includes experiences. For example, the Omotesando boutique introduced the world’s first customer service robot. Hublot is, in a sense, a watch. There is also an aspect of selling dreams through online shopping, so I would like you to have a positive and enjoyable experience at the boutique.”

Customer service robot

“I’m sorry, it’s funny”

Enjoy Hublot through products and experiences. In addition, in 2022, an online-only model was announced.

“There are many watch brands in Switzerland with a history of more than 100 years, but Hublot is still a young brand with 42 years of history, so if you want to succeed in the future, you cannot be conservative. So, it is important to have a stance of creating new things.For that reason, we will continue to aggressively invest in new partnerships and research and development, as well as products, and we want to be a leader in the digital field such as NFT.”

Hublot continues to take on unprecedented challenges. Is there any pressure on him to steer it?

“Every year, people are asking me what they will release next year, so there is a lot of pressure not to let them down. Looking ahead to the future, we have been working on projects for many years.Please look forward to the future of Hublot.”

Square Bang Unico King Gold Ceramic

Square Van Unico
king gold ceramic
The fourth case shape newly added to the Big Bang is a square. The design code, such as the see-through dial and ceramic bezel, has been preserved, and the uniqueness has not been lost. Self-winding, 18K king gold case, diameter 42mm. ¥4,653,000

Big Bang Tourbillon Automatic Purple Sapphire

Big Bang Tourbillon
Automatic Purple Sapphire
The world’s first model with purple sapphire crystal. The main plate is elaborately skeletonized, and the mechanism can be seen from every angle. Limited to 50 worldwide. Self-winding, sapphire crystal case, diameter 44 mm. ¥23,287,000

Big Bang Unico Essential Gray

Big Bang Unico
essential gray
Hublot’s first online limited edition model. By making good use of the metallic gray tone that is unique to titanium, the case, dial, and even the strap are all gray. Limited to 200 worldwide. Self-winding, Ti case, diameter 42mm. ¥2,442,000

Slopes are polished for a sharp shine

The flat surface is finely satin-finished to emphasize the gray color, while the slanted surface is polished to create a sharp brilliance.

Unico movement developed and manufactured in-house

Equipped with the in-house developed and manufactured movement “Unico”. In addition to rubber straps, Velcro fabric straps are also included.

Ricardo GuadalupeMore

Ricardo GuadalupeMore
Born in Switzerland in 1965. After graduating from business school, he joined Bvlgari and started his career. From 1994, he worked at Blancpain under Jean-Claude Biver, who later became Hublot chairman, and joined Hublot with him in 2004 to support the brand’s breakthrough. In 2012, he became CEO.

Hublot TEL: 03-5635-7055

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