FILA, a sports lifestyle brand with a history of more than 100 years, has updated two models as a Japan-only model “New Year Pack 2024” to commemorate the Year of the Dragon 2024.
The collection consists of two models: MB 24 (M.B. 24) and RAYTRACER24 (Ray Tracer 24).
The key visual was developed by one of Japan’s leading TREKKE TRAX crew.
Mr. Fellsius. He publishes creatives interpreted and expressed in his worldview.
A must-hear not only for wearing them, but also for the sound of them making you want to dance while wearing them.
FILA’s official SNS also has an image movie. You can enjoy items that blend into the world view, including videos and tracks.
RAY TRACER 24
Price: 9,800 yen (10,780 yen including tax)
Color: WHITE/PIROUETTE
Size: 22.5/23.0/23.5/24.0/24.5/25.0/25.5/26.0/26.5/27.0/27.5/28.0/29.0 (UNISEX)
MB24
Price: 14,000 yen (tax included_15,400 yen)
Color: WHITE/BLACK
Size: 23.0/23.5/24.0/24.5/25.0/25.5/26.0/26.5/27.0/27.5/28.0/29.0/30.0/31.0
It will be released as soon as it arrives at FILA shops, FILA official online stores, and other FILA stores.
[Comment by Mr. Fellsius]
I usually create all of my original visuals and sound sources, and I work in a single work by combining them, so I was very happy when I was told that this “sound + design + video” all-creative tie-up would be done.
In response to the concept and image of the “NEW YEAR PACK”, while emphasizing the main motifs such as the cherry blossoms of the ray tracer and the dragon of MB, I also incorporated plenty of textures and effects that I like. I also spent a lot of time choosing my own compositions that would match those visuals.
I think that it is being developed at stores, so if you have a chance to see it, please enjoy it.
About FILA
Over the past half-century, Fira has shared historic moments with people of extraordinary talent in the pursuit of sport: those who have the courage to push the envelope but also express strength and grace and exceed the expectations of those around them. Beginning with a small knitting material factory in Viera, Italy in 1911 and bringing color to tennis courts in 1973, Fila has always prided itself on creating bold and breathtaking designs. With a philosophy of innovation and a commitment to performance and sophistication, Fila continues to propose a style that is both innovative and functional.
ABOUT TREKKIE TRAX
Under the slogan of >
https://www.trekkie-trax.com/
About Fellsius
Born in Kawasaki City, Kanagawa Prefecture, he is a multi-creator (graphic and track maker) based in Tokyo.
In 2017, she debuted with “Fellsius – Boss House” from TREKKIE TRAX, and immediately after that, she was featured in the dance music media “NEST HQ” sponsored by Skrillex.
Since then, he has released a number of singles and EPs on the label, and has been working to provide a new musical experience called “abstract × dance music”, which is his theme.
Fila Customer Center TEL:0120-00-8959
〈Official site〉https://www.fila.jp/
〈Instagram〉@fila_japan_official
