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“New Balance” is a footwear manufacturer born in Boston, USA in 1906. The company started out as a manufacturer of orthodontic shoes, which are characterized by their comfort that fits the foot.
New Balance UL420M (Source: Amazon)
This time, based on Amazon’s best-selling ranking of “men’s sneakers” (as of October 16, 2024), we will pick up and introduce “popular New Balance models” that can be purchased for less than 10,000 yen.
* The actual selling price is subject to change. Depending on the size and color, it may be more than 10,000 yen, so please check the shopping site before purchasing
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Taking advantage of the strengths of orthodontic shoe manufacturers, the comfort of wearing is attractive.
As mentioned earlier, New Balance started as a manufacturer of orthodontic shoes to correct flat feet. Based on his knowledge of foot anatomy and deep understanding of exercise physiology, he began to create custom-made running shoes in the 1960s.
New Balance ML574 (Source: Amazon)
Such a commitment to function and comfort has been inherited to the present day, and it is recognized as a manufacturer that makes “shoes that do not get tired”.
The company, which releases a variety of shoes, has developed a variety of series, including the “500 series,” which is characterized by a sense of stability and comfort, the “900 series,” which is characterized by high-performance functions, and the “1000 series,” a flagship model that uses the latest technology.
Retro model sold only in Japan: UL420M
The UL420M is based on a slightly rounded classical form, with a simple upper design and a thicker sole for increased stability and durability.
New Balance UL420M (Source: Amazon)
It is a product developed only in Japan, and has a retro atmosphere using suede on the upper. The actual selling price is around 8000 yen.
Brushing up New Balance’s representative model: ML574
The ML574 is based on the design of New Balance’s iconic 574 model, with improved fit, cushioning, and grip.
New Balance ML574 (Source: Amazon)
This one features a classic style with suede and mesh fabric used for the upper. This model is a bargain because it is part of Amazon’s Prime Thanksgiving pre-sale (as of 14:00 on October 17, 2024).
Affordable price and light comfort: CT30
The CT30 is a classic court-style sneaker. There is also a type that uses suede and mesh fabric with a good texture on the surface, and the reasonable price is also attractive.
New Balance CT30 (Source: Amazon)
The sole is made of a lightweight and cushioned “DYNASOFT sole” that allows you to enjoy a light comfort. The actual selling price is around 5000 yen.
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