With the slogan “Changing beauty,” YAMAN Co., Ltd. (Location: Koto-ku, Tokyo, President: Takazoyo Yamazaki), which has been the No. 1*2 share of facial equipment for five consecutive years and continues to challenge the evolution of beauty globally with the power of technology, pushes and rises*1 palm-sized lift care*1 from the “Riftology” series, a specialized facial device that is limited to Japan, “Riftology SP (Shell Pink)”. It will be available for pre-sale at the global flagship store “YA-MAN the store GINZA” in Ginza from March 28 (Friday), and will be sold sequentially at some department stores.
Since its launch in July 2024, the “Liftology” series has been well received by a wide range of people, from those who are particular about the effects to those who are beginning to be interested in facial equipment, because it is easy to achieve with the ease of full-fledged lift care*1. Since its launch last year, the company has won a total of 14*3 Best Cosmetics Awards.
The Japan limited edition “Riftology SP (Shell Pink)” is the first limited color development in the “Riftology” series. A soft and gorgeous shell pink color that is perfect for your new life, it will make your daily skincare routine a special time and brighten your heart. With the arrival of spring, it is a color that is close to those who are taking a new step.
■ “Liftology SP (Shell Pink)” Product Overview
Brand Name: YA-MAN TOKYO JAPAN
Product name: “Riftology SP (Shell Pink)”
Release date: March 28, 2025 (Friday)
Selling price: 58,300 yen
Model No.: YJFD2P
Japan Domestic distributors: YA-MAN the store GINZA, some department stores, some electronics mass retailers, YA-MAN’s official online shopping site “YA-MAN Online Store”, YA-MAN official shop Rakuten Ichiba store, YA-MAN official shop Yahoo! Shopping store, YA-MAN official shop Amazon store
*The release date is subject to change depending on the store
“Liftology SP” product page:
https://www.ya-man-tokyo-japan.com/products/forface/liftlogy-sp.html
YA-MAN TOKYO JAPAN Face Care Product Lineup:
https://www.ya-man-tokyo-japan.com/products/face.html
■Introduction of YAMAN Corporation
Since our establishment in 1978, we have devoted ourselves to creating innovative products while making use of our strengths in algorithm design, such as the development of Japan’s first body fat scale*, backed by our technological development base as a precision electronics manufacturer. Starting with commercial beauty equipment, we have progressed to home beauty equipment, and as a manufacturer specializing in beauty equipment, we will continue to deliver dreams and surprises that make you beautiful with cutting-edge technology and ideas that change common sense.
* In the impedance method that measures at 4 points of limbs
Corporate site: https://www.ya-man.co.jp/
*1 Care performed while the skin is pulled up with the device
*2 Fuji Keizai Co., Ltd. “Beauty & Health Home Appliances Marketing Trend Data 2020” 2018-2019 results, “Beauty & Health Home Appliances Market and Related Service Trend Data 2023-2024” 2020-2022 results, as a manufacturer’s share of all beauty appliances in Japan in the facial equipment category.
*3 As of March 26, 2025, the scope of YAMAN’s knowledge
*This information is current as of the date of publication. Please note that the information may differ from the latest information.
