Swiss watch brand “Louis Erard” announces new artistic craft line-PR TIMES

Swiss watch brand Louis Erard has announced a new model of the Artistic Craft Line series, which was launched in 2021, and will be released in Japan from October 2022. The series includes collaboration models with famous creators and watchmakers, as well as watches that incorporate traditional Swiss techniques.
This new model incorporates semi-precious stones into the dial, making it a more luxurious model than the previous series.
The case size uses a slightly smaller 39mm size, and it is a finish that not only men who like mechanical watches but also women should wear.
There are three types of semi-precious stones: aventurine, malachite, and lapis lazuli, all of which are also known as power stones.
The three-color dial, inspired by the sky, fir trees, and earth of the Joux Valley, the brand’s hometown, makes you feel the long passage of time since the birth of the earth.

[Product Details](Display price includes tax)

Product name: Excellence Small Second Stone Dial
Product number: From the left of the above photo
Price: ¥462,000
Case: Stainless steel (see-through back)
Case size: 39mm
Dial: From the left of the above photo
1. Aventurine
2. Malachite
3. Lapis lazuli
Strap: Grained calf leather (1.Deep Blue, 2.Forest Green, 3.Morning Blue Quick Change System)
Movement: SW261-1 (self-winding small second)
Limited to 99 pieces each

The dial is double-layered, with a scroll-like decoration on the lower seconds counter. The semi-precious stones that can be stacked on the upper layer are precisely molded. The index of the Arabic numeral raises visibility.

Fine grained calf leather is colored to match the dial and the back is lined with blue calf leather.

The see-through caseback reveals the movement through the rotor bearing the Louis Erard logo. In addition, the case back is engraved with the fact that this watch is limited to 99 pieces.

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