Swiss luxury watch brand TAG Heuer, with its partnership with THREEC, an authorized watch retailer, will release a Japan limited edition model of the brand’s timeless Carrera collection in late April 2024. It will be limited to a quantity of only 100 pieces.
The concept of this model is “TRUE BLUE”. Inspired by the word “TRUE BLUE FRIEND”, which means “true friend”, this watch is intended to be a true friend in life for customers and to spend a happy and fulfilling time together.
And the refreshing blue used in this model is the first color to be used in TAG Heuer’s long history of more than 160 years. The sporty yet elegant dial symbolizes the strong connection between TAG Heuer and THREEC, and the caseback is engraved with the serial numbers “JAPAN EDITION” and “XXX/100”, indicating that it is one of the Japan limited editions.