Tohoku’s only authorized dealer of “Carl F. Bucherer” Aizuwakamatsu Sato in Fukushima Prefecture will hold a fair to commemorate the 1st anniversary of its handling! – At Press (Press Release)

Sato Watch Co., Ltd., an authorized retailer of luxury brand watches, began officially handling the Swiss luxury watch brand “Carl F. Bucherer” in March last year. The store displays about 50 popular models, standard models, and limited edition Bucherer watches. To commemorate the first anniversary of the product, Sato will hold a fair from March 19 (Tuesday) to April 21 (Sunday). During the fair, in addition to pre-orders for the Japan-limited model “Heritage Bicompax Annual JAPAN”, you will receive an interest-free loan for up to 84 shopping loans, a gift of original novelties, and a free perpetual inspection service for your purchased watch. In addition to visiting the store, you can also purchase Carl F. Bucherer watches online from the Sato Watch Store website. However, you can only use a maximum of 60 shopping loans for online purchases.

Sato Clock Co., Ltd. URL:

Japan Limited Edition Heritage Bicompax Annual JAPAN_A_00.10803.08.12.98

■ Brand Background

The Swiss watch brand “Carl F. Bucherer” was born in the ancient city of Lucerne, a tourist city surrounded by lakes and mountains in central Switzerland. Founded in 1888 as a watch and jewelry retailer, Bucherer has stores in the United States and Europe, and is famous as one of the world’s largest and most prestigious long-established watch stores. Taking advantage of the aesthetic eye cultivated through the sales of watches, the company began producing its own original watches in 1919, which became especially popular in Europe. In 2001, it began worldwide sales as the luxury brand watch “Carl F. Bucherer”, and in 2007 it was also sold in Japan. It has been requested to start sales, worn by celebrities around the world, and adopted as a watch for the main character of a movie, and is now a popular and attention-grabbing watch brand.

■ Product features

*Japan Limited Edition Heritage Bycompax Annual JAPAN

This is the latest addition to the flagship model of the Heritage Series, the Heritage Bicompax Annual, which was launched in 2019 as a new collection. In 2024, the 160th anniversary of the establishment of diplomatic relations between Switzerland and Japan, Carl F. Bucherer, who has a special price for blue, has commercialized the refreshing blue created for Japan on the dial circumference and sub-dial. It is a memorable model that creates a magnificent world view where the two sub-dials colored in blue connect the two countries of Switzerland and Japan with blue skies and seas.

■ Product Outline

Product Name : Heritage Bicompax Annual JAPAN

Release date: Tuesday, March 19, 2024

REF : 00.10803.08.12.98

Price: 1,485,000 yen (tax included)

Limited number : Limited to 88 pieces in Japan

Specs : Automatic, Annual Calendar, Chronograph, Big Date

Case : SS case 41mm

Bracelet: SS bracelet *Calf leather strap included

Sales location: 1-1 Nakamachi, Aizuwakamatsu City, Fukushima Prefecture Carl F. Bucherer Authorized Dealer Sato Watch Store Co., Ltd.

URL     :

■ Collections

*Manero Collection

Featuring eye-catching complications, Manero is designed to suit any journey, making it an easy-to-enjoy collection that can be enjoyed day or night, work or play or scene.

*Heritage Collection

The embodiment of elegance and sophistication, the collection pays homage to the “Lucerne-born” watchmaking techniques that have been nurtured for 130 years.

*Patravi Collection

The collection has a strong personality and presence, but with a sporty and colorful beauty that accompanies the modern explorer who takes on adventures in nature.

■ Company Profile

Company Name : Sato Clock Co., Ltd.

Representative : President & CEO Yoshiko Okabe

Location: 〒965-0878 1-1 Nakamachi, Aizuwakamatsu City, Fukushima Prefecture

Established: 1940 (84 years since founding)

Business: Authorized Dealer of Brand Watches, Jewelry, and Eyeglasses

URL   :

【Inquiries from customers regarding this matter】

Sato Clock Store Co., Ltd.

TEL       : 0242-27-1290

Inquiry E-mail:

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