In Greater China, the Year of the Snake begins on January 29 during the Lunar New Year. The Year of the Snake in the Chinese zodiac has traditionally symbolized prosperity, vitality, rebirth, wisdom, and introspection. In particular, 2025 will be the first time since 1965 that the Otomi will be the first Otomi, and it is said to bring a sense of mystery and a wealth of creativity.
To celebrate the Spring Festival, people wear red clothes and exchange gifts. New Year’s balls in Greater China are usually given in red envelopes called “hongbao”, but luxury brands are more elaborate and appealing to consumers.
Fashion brands have launched campaigns using carefully selected capsule products and short films. Loewe, Louis XIII, Creed and Montblanc have a number of exclusive Lunar New Year gifts for luxury-minded consumers.
Creed’s Year of the Snake Gift Set ($ 250 = about 39,000 yen)
Creed’s 3-piece fragrance set
Source: Vendor
Featuring a 10-milliliter bottle of three of Creed’s most popular fragrances, this gift set comes in a luxurious box with red and gold embellishments. Two snakes form the traditional Greater China knot of good luck.
Zodiac Snake 2025 in Baccarat ($450)
Snake in Baccarat
Source: Vendor
Designed by animal sculptor Allison Hawks for baccarat, the Zodiac Snake 2025 is 9.5 centimeters high. Baccarat is not only about representing the serpent, but also about the mystical expectations of the year.
Montblanc Year of the Snake Fountain Pen ($6300)
Montblanc Year of the Snake fountain pen
Source: Vendor
Montblanc’s limited-edition fountain pen, The Legend of the Zodiac Snake Limited Edition 512, combines a sterling silver cap with a picture of a snake in a bamboo forest and a platinum-coated shaft engraved with an auspicious Chinese knot.
Parmigiani Fleurier’s Tonda PF Sheerly Perpetual Calendar (CHF 63,500 = about 10.9 million yen)
Tonda PF Sheerly Chinese Calendar (Made of Stainless Steel)
Source: Parmigiani Fleurier
This Parmigiani Fleurier watch is equipped with the function of conveying the complete Chinese calendar, which displays the 24 seasons and the 12 zodiac signs, the five natural elements, the hour and minutes, the date and the moon phase.
Limited Edition TWG Snake Charm Marty (S$50 = about 5,700 yen)
Snake Char Marty
Source: Vendor
TWG, a luxury tea brand in Singapore, has released a limited-edition “Snake Charmer” that blends black tea with marigold petals, citrus peels, various spices, and pineapple.
Louis XIII’s Limited Edition Chinese New Year Coffret ($4200)
Rémy Martin Louis XIII Cognac
Source: Vendor
Louis XIII, the luxury brand of cognac maker Rémy Martin, has launched a limited edition of 480 bottles for the Lunar New Year. Cognac made from grapes grown in the Grand Champagne region is poured into the brand’s iconic carafe and wrapped in a design by a Chinese artist featuring a golden snake motif on a red package.
Penfolds’ 2020 Grunge Year of the Year Limited Edition ($925)
Penfolds’ 2020 Grunge and Gift Boxes
Source: Vendor
To celebrate the Year of the Snake, Australian winemaker Penfolds has released a limited edition edition of its signature grunge vintage with snake decorations.
Buccellati’s “Bubu” Year of the Snake Collection ($1250)
Buccellati’s Bubu
Source: Vendor
The centerpiece of Milanese high jewellery brand Buccellati’s Year of the Snake collection is the pendants, bracelets and earrings of the Opéra Tulle series, which are handcrafted by artisans, this time accented with red enamel.
Loewe’s Snake Knot Charm ($650)
Loewe Snake Charm
Source: Vendor
Spanish luxury brand Loewe has hired enamel craftsman Xiong Songtao for its Lunar New Year collection. This year’s capsule collection also features a braided snake knot charm with a brass and enamel snake head.
Pamela Zamore’s Wisdom Signet ($3000)
Snake Signet Ring
Source: Vendor
Made-to-order by jewellery designer Pamela Zamore, the Wisdom Signet features a snake symbol and a small diamond on the surface.
Celebrate the Year of the Snake With Luxury Lunar New Year Gifts (1) (Excerpt)
