“adidas Originals” and Keiichi Tanaami collaboration 2nd Japan limited edition model is now available – WWDJAPAN

“ADIDAS ORIGINALS” will release the second shoe “Adiletta Tanaami” (7,700 yen), which is a collaboration item with modern artist Keiichi Tanaami, in a special shoe box exclusively in Japan on August 7 at adidas directly managed stores and other stores. In addition, the lottery will be accepted on the Conread app until 9:30 a.m. on August 7.

“Adiretta Naami”

“Adiletta Naami” (7700 yen)

“Adiletta Naami” (7700 yen)

“Adiletta Naami” (7700 yen)

Adiletta Naami” (7,700 yen) is based on the artwork created in the first collaboration by Keiichi Tanaami, which was born from the unique idea of the footbed. This is a special collaboration project for people who are highly interested in contemporary art and fashion, who are well versed in culture and art, and for the younger generation, who are just starting to enter the art world.

Limited edition of 205 pairs in the world “Super Star Tanaami”

“Superstar Tanaami”

The purpose of this collaboration was to celebrate a large-scale retrospective exhibition of Keiichi Tanaami, which will be held on August 7th. In the retrospective exhibition, a sculpture inspired by the classic “Superstar” model of “Adidas Originals” was also exhibited, and with the desire to create a product inspired by this work, “Super Star Tanaami” was created as a limited edition of 205 pairs worldwide and not for sale. This will be given away in limited quantities. Postcards will be drawn by postcard lottery for visitors who purchase 2,000 yen or more in the special shop of the exhibition, and a campaign for Consulted Pre Adi Club members only. The postcard lottery will be accepted until August 18 (postmarked on the day), and the members-only lottery will be accepted until August 6.

Outline of the exhibition
“Keiichi Tanaami Adventures of Memory”

Period: August 7th ~ November 11th
Opening Hours: 10:00~18:00 (until 20:00 on Fridays and Saturdays)
Closed: Tuesdays
Venue: The National Art Center, Tokyo, Special Exhibition Room 1E
Address: 7-22-2 Roppongi, Minato-ku, Tokyo

Adi Club Exclusive Campaign

On the Coninformed app, a special campaign for Adi Club members is held exclusively for “Super Star Tanaami”. Limited to 205 pairs worldwide, “Super Star Tanaami” will be presented to 3 people
Lottery period: July 31 – August 6
・30 people will be selected by lottery to receive admission tickets to the major retrospective exhibition to be held at the National Art Center, Tokyo.

Special Shop In-Store Campaign

From those who purchase 2,000 yen or more at the special exhibition shop, three people will be selected by lottery to receive a non-sale item “Super Star Tanaami”
Period: August 7-14
Location: Exhibition Special Shop Cash Register
Target: One postcard will be distributed to purchasers of 2,000 yen or more in the special shop.
* Accounting is limited to once per person.
Application period: August 7-18 *Must be postmarked by the same day

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