Edox celebrates its 140th anniversary with the release of 100 pieces of “Neptunian” limited to Japan on June 1 | NEWSCAST

Developed in collaboration with lifestyle media “FORZA STYLE” and Edox concept shop

TO COMMEMORATE ITS 140TH ANNIVERSARY, SWISS LUXURY WATCH BRAND EDOX WILL RELEASE THE NEPTUNIAN 140TH ANNIVERSARY LIMITED EDITION ON SATURDAY, JUNE 1ST. For the first time in the Neptunian collection, the left-hand version and the black-toned coloring evoke the darkness of the ultra-deep sea, bringing personality and sex appeal to every man who wears it, as well as expressing Edox’s pride and belief in the future of watchmaking.

Development history

Founded in 1884 in Biel/Bienne, Switzerland, Edox has been pursuing the production of high-quality diver’s watches for more than 50 years and celebrates its 140th anniversary in 2024.

In order to develop an original model to commemorate this occasion, four parties, Edox, lifestyle media “FORZA STYLE”, Edox concept shops “Tomiya Chrono Factory Omotemachi Store” and “ISHIDA Shinjuku”, have come together. After about a year of trial and error, this product was born.

Concept & Limited Specifications

Based on the concept of “a diver’s watch that makes watch-loving men look the coolest,” the base model is the “Neptunian Automatic,” a professional diver’s watch that boasts a water resistance of 1,000 meters. This is a popular model that is actually used by Yutaka Fukuda, aka Rock Fukuda, who is active in the popular content “Rock Fukuda’s Watch Soul” of “FORZA STYLE” and is also a real user of Edox, and is especially enthusiastically supported by watch enthusiasts among Edox’s many collections.

Reflecting the requests of many Edox fans and watch enthusiasts to the concept shop, the collection is the first to use a non-date crown with a left hand and no date display. All parts of the dial, including the indexes and hands, are colored in black tones, which Yoshimasa Hiriba, the editor-in-chief of “FORZA STYLE,” loves, to express the darkness of the ultra-deep sea, where the sun’s rays do not reach. The caseback is engraved with a limited edition

A diver’s watch in the shape of a sea god

The sturdy and robust case, screw-down crown and 3 mm thick sapphire crystal windshield ensure high water resistance of 100 bar / 1,000 metres. The caseback is engraved with Neptune, the god of the sea, embodying the brand concept of “THE WATER CHAMPION”. In addition, as a limited edition, “140TH ANNIVERSARY”, “LIMITED EDITION”, and “FORZA STYLE” are engraved.

Left Hand Non-Date

Left hand specification with crown at 9 o’clock. The watch is designed for left-handers, wearing the watch on the right arm, and at the same time, when worn on the left arm, the crown does not interfere with the wrist and provides a comfortable fit.

In addition, by eliminating the date display installed in the current model, you can enjoy the beauty of the symmetrical and black-toned dial.

Super-LumiNova Grade X1

Hands and indexes are coated with luminescent paint Super-LumiNova. Super-LumiNova has three ranks: Standard, Grade A, and Grade X1, and this model uses the highest rank, Grade X1. Compared to the standard, it boasts up to 1.6 times the amount of light emitted even after 2 hours, and is excellent in dark places such as at night and underwater.

Auto Helium Escape Valve

Equipped with an auto helium escape valve at 3 o’clock in the case. Helium gas that has entered the watch during saturation diving is automatically discharged, and plays a role in preventing the watch from rupturing due to the difference in pressure between inside and outside. It is a detail that allows you to visually enjoy the charm of a diver’s watch.

316L stainless steel

The case and bracelet are made of 316L stainless steel, which is rust-resistant and gentle on the skin, which is also used in medical instruments. It combines a hairline finish, which features an elongated streak pattern, with a mirror finish that gives a mirror-like luster.

Diving Bezel

Custom-made diving bezel for this product. The black bezel of the current model is slightly less glossy and has a matte finish. In the current model, a scale in 1-minute increments is displayed up to 60 minutes, but this product is a special specification that is in 5-minute increments after 15 minutes.

High-tech ceramic inserts on the surface. It has the same high hardness as sapphire, has excellent scratch and corrosion resistance, and maintains the aesthetics of the watch for a long time. Operability is improved by adding small bumps to the sides. In consideration of the risk of overestimating the remaining oxygen level due to incorrect operation during diving, it is designed to prevent unidirectional rotation.


Comes with a NATO strap derived from nylon material and a rubber strap with Edox standard silicone. The NATO strap was also customized by Mr. Fukuda for his “Neptunian” and was specially made in a black and silver color scheme that best matches the face of this product. By changing it according to the situation and mood, you can enjoy three variations.

Where to buy it


◆ Edox Concept Shop
・Tomiya Chrono Factory Omotemachi
・ISHIDA Shinjuku

◆ Edox Online Store


Kodansha’s web media started in 2014 for men in their 30s and older who aim to be good-looking. Currently, the monthly PV has exceeded 40 million, and the number of subscribers on YouTube has exceeded 270,000. It is one of the largest men’s fashion web media in Japan. Premiered every Wednesday at 9 p.m., “Rock Fukuda’s Watch Soul” is supported by many watch enthusiasts.



◆ Basic information
Model Name: Neptunian Automatic 140TH Anniversary Limited Edition
Part number: 80120-3NNM-NGM
Price: ¥396,000 (¥360,000 + tax)
Limited number: 100 pieces limited to Japan

◆ Movement
Type: Automatic
Caliber: EDOX80
Function: Hour, minute, and second display
Power reserve: about 38 hours
Frequency: 28,800 vph
Number of stones: 26 stones

◆ Dial
Color: Black
Decoration: Hands and indexes coated with Super-LumiNova Grade X1

◆ Case
Size: diameter 44mm, thickness 15.6mm
Case Material: 316L Stainless Steel
Bezel Material: 316L Stainless Steel with High-Tech Ceramic Inserts on the Surface
Bezel specification: Unidirectional rotation prevention function
Windshield: 3mm thick sapphire crystal (non-reflective coating)
Case Back: Screw-in
Water resistance: 100 bar / 1,000 m
Others: Left hand, screw-down crown, autohelium escape valve

◆ Strap
Strap Material: 316L Stainless Steel
Buckle type: Single-sided D-buckle (with double lock extension)
Buckle Material: 316L Stainless Steel
Included: Comes with a replaceable NATO strap and a rubber strap
* By sliding and pulling out, it can be extended to about 10 mm.

About the Neptunian Collection

With a history of watchmaking for more than a century, Edox has contributed to the development of waterproof watches, including the development of the world’s first patented waterproof mechanism, and has supported people who are active on the sea stage. Inspired by Neptune, the god of the sea in Roman mythology, the Neptunian is a collection of diver’s watches that pursues toughness and practicality.

About Edox

A pocket watch designed and made by the excellent watchmaker Christian Ljufli = Fleury himself to celebrate his wife’s birthday. Moved by the beauty of this gift, his wife encouraged him to start a watch brand, and in 1884 he founded Edox in Biel/Bienne, Switzerland. The brand name is derived from an ancient Greek word meaning “time”, and the brand emblem, the hourglass mark, symbolizes “timelessness”. In 2024, we will celebrate our 140th anniversary.

At the time of its founding, the company made a name for itself with pocket watches, but shifted to manufacturing wristwatches in the 1950s. We have developed the world’s first patented waterproof mechanism, and have pursued the creation of high-performance watches that can maintain timekeeping functions even in harsh environments. From the launch of the brand’s first waterproof watch, the Delfine, in 1961, to the current flagship collection “Chrono Offshore 1” and the latest series “Neptunian” in the shape of the god of the sea, we have been at the forefront of diver’s watch development for more than 50 years.

We have a number of partnerships with the sports scene, including serving as the official timekeeper of international luxury sports competitions. With its toughness, such as shock resistance and water resistance, Edox watches are highly trusted by elite athletes.

EDOX Japan Official Website

EDOX is an independent watch brand based in Switzerland-Jura, founded in 1884. We provide high-quality watches with the technology, creativity and innovation that we have accumulated over a century of history.

About GM International Inc.

We are the sole distributor of Japan importers, mainly handling luxury watches made in Switzerland. We offer a wide range of Swiss luxury watches, jewelry watches, and fashion watches, including Edox, Raymond Weil, Colm, Louis Monet, and Salvatore Ferragamo Timepieces.

In addition to supplying attractive products, we also propose total marketing measures with high added value, such as in-store sales promotion activities and advertising activities. We have a track record of dealing with 250 stores, mainly famous department stores and long-established watch specialty stores, and we have earned the trust of our business partners.

Contact us

GM International Inc.

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