Google has announced its new Android smartphone, the Google Pixel 10a. The release date is April 14th, and pre-orders have already begun. The price is 79,900 yen~. At the same time, a Japan-limited color “Isai Blue” has also been announced, which will be released on May 20th at the same price.
“Pixel 10a” is the latest model of the A series that pursues a balance between cost and performance in a Google smartphone. It was announced globally and was indicated that it would be released in Japan, but this time the release date has been decided. In addition to Google direct sales, it will also be sold by NTT DoCoMo, au, Softbank, and Rakuten Mobile.
New design and increased durability of the back flat
The chassis has been renovated to a completely flat design on the back. The shape of the camera bar blends seamlessly into the back, keeping it flat everywhere.
Left = Google Pixel 9a, Right = Google Pixel 10a
With an emphasis on sustainability, it is the first in the A series to use recycled cobalt and gold, as well as a 100% recycled aluminum frame with a satin finish and a back cover made of 81% recycled plastic.
The 6.3-inch Actua display is 11% brighter than its predecessor, the Pixel 9a, making it more visible in direct sunlight. The protective glass is Corning Gorilla Glass 7i, which is IP68 waterproof and dustproof.
The battery can run for more than 30 hours on a full charge, and up to 120 hours when using the Super Battery Saver.
AI Features and Camera Evolution with Tensor G4
The chipset is equipped with the proprietary “Google Tensor G4” and can take full advantage of the personal AI assistant “Gemini”.
In addition to “Gemini Live”, which allows for natural dialogue, it supports “Nano Banana”, which reconstructs and edits photos using AI. You can also use “Kakote Search” and “Virtual Try-on” that allow you to search around the items on the screen.
The camera consists of a two-lens camera, a 48 million pixel main camera and a 13 million pixel ultra-wide camera. For the first time in the “Pixel 10” series, the “Auto Best Take” that supports everyone in the group photo to look their best, and the “Camera Coach” that provides lighting and composition guidance using the Gemini model, are now installed for the first time in the A series.
Special model “Isai Blue” limited to Japan
To commemorate the 10th anniversary of the birth of the Google Pixel, a Japan-limited model “Isai Blue” co-created with Heralbony will be developed. Blue, the theme color of Autism Awareness Day and the brand color of Heralbony, was adopted as the main color.
Isai Blue will feature original wallpapers and custom themes that make use of the art of Heralbony contract artists Midori Kudo, Shiraku Mizukami, and Takaoru Iga. In addition, original stickers such as Google motifs written by Nozomi Fujita, a box with a limited design, and a bumper case will be included.
Sticker on
With bumper case attached
In conjunction with the release of Isai Blue, during the period of May 15th ~ 21st, the special exhibition “Google Pixel | HERALBONY Isai Blue Exhibition” will be held. In addition to experiencing the world view of the product in an art-themed space, a pin badge of art written by Mr. Fujita will be prepared in a gacha limited to the venue.
Price
The price of the “Pixel 10a” is 79,900 yen for the 128GB model and 94,900 yen for the 256GB model, which remains unchanged from the previous model. Isai Blue is only available in the 256GB model, also priced at 94,900 yen. In addition to the direct sales Google Store, it will be handled by NTT DoCoMo, au, Softbank, and Rakuten Mobile.
The Google Store will be running a release commemorative campaign until April 27th, offering 10,000 store points, 50% off Pixel Buds 2a, and discounts by trade-in eligible models.
