Breguet has reopened its flagship store in Japan, Breguet Boutique Ginza. Located on the third floor of the Nicholas G. Hayek Center in Ginza, Tokyo, Breguet Boutique Ginza offers a wide range of collections, making it a boutique worthy of a flagship store in Japan. In addition, to commemorate the reopening, two Japan limited models from the “Marine” collection will appear.
The new Breguet Boutique Ginza occupies the entire third floor
When you enter the boutique, you will see a manual guilloché lathe, a symbol of Breguet craftsmanship. The guilloché lathe was built in the late 1800s and is still in good working order after repairs by a specialist department at Breguet’s headquarters. The company has the largest guilloché division in the watch industry. For Breguet, perpetuating this art is essential, and it’s worth seeing one of the iconic old guilloché lathes in a Ginza boutique in Japan.
Breguet details are reproduced in the interior
Breguet’s signature elements are seamlessly incorporated into the store, such as the furniture design reminiscent of the flute decoration of the case band, the carpet reminiscent of guilloché decoration, and the delicate touch of Breguet Blue that adorns the entire boutique.
VIP Lounge
All the elements in the boutique, including materials such as American walnut and marble, have been carefully selected by the design team at the company’s Swiss headquarters. There is also a VIP lounge, where visitors can enjoy communicating with the staff while slowly browsing the products.
Marine’s first Japan limited edition model is now available
The new model is made in white gold and features a black dial with a guilloché wave motif hand-applied by hand at the Manufacture and a silver-finished chapter ring. Of course, the limited number of the 25 bottles is engraved on the caseback as “**/25”.
In addition, to commemorate the reopening of the Breguet boutique Ginza, two models of Breguet’s sporty watch “Marine” collection, which is also popular in Japan, have appeared in two models with a three-hand and a chronograph mechanism and a black dial limited edition model in Japan. Limited edition models of 50 pieces, 25 pieces each, will be sold only at four directly managed stores of the brand in Japan (Breguet Boutique Ginza, Breguet Boutique Isetan Shinjuku, Breguet Boutique Japan Bridge Mitsukoshi Main Store, and Breguet Boutique Hankyu Umeda Main Store).
Japan Limited “Marine 5515”
Breguet Marine 5515 Ref. 5515BB/92/5ZU
Automatic (Cal. 777A). 26 stones. 28,800 vibrations per hour. Power reserve about 55 hours. 18KWG case (diameter 40mm, thickness 11.5mm). 100m water resistance. Limited to Japan 25 pieces. 5,885,000 yen (tax included).
In the Marine 5515, the date is placed at 3 o’clock on the chapter ring with Roman numerals, the Roman numerals and indexes are blacked, the Breguet hands are each luminescent, and the seconds hand with the initials “B” corresponding to the marine signal flag are also reminiscent of the world of the sea. It has a case diameter of 40 mm and is equipped with an automatic movement Cal. 777A with a power reserve of about 55 hours. The rotor, which resembles the rudder of a ship, can be seen from the sapphire crystal caseback.
Japan exclusive Marine Chronograph 5525
Breguet Marine Chronograph 5525 Ref. 5525BB/92/5WV
Automatic (Cal. 582QA). 28 stones. 28,800 vibrations per hour. Power reserve about 48 hours. 18KWG case (diameter 42.3mm, thickness 13.86mm). 30m water resistance. Limited to Japan 25 pieces. 6,699,000 yen (tax included).
The Marine Chronograph 5525 is a model that incorporates the design codes of the Marine Collection. Time is measured by the chronograph hand in the center. The chronograph hands are recognizable by their unique shape, which is designed in the shape of a “B” based on the marine theme. As for the chronograph’s totalization display, a 30-minute totalizer is placed at 3 o’clock, a 12-hour totalizer is placed at 6 o’clock, and a small seconds is placed at 9 o’clock.
Rounding out the model’s sporty look is the date display between 4 and 5 o’clock. It is equipped with a mechanical automatic movement Cal. 582QA with a power reserve of 28,800 vibrations per hour and a power reserve of approximately 48 hours. The 346-part movement is the heart of the chronograph and is equipped with a silicon balance spring. Silicon is a material that is resistant to corrosion and abrasion and has various properties that are not affected by magnetic fields.
Contact info: Breguet Boutique Ginza Tel.03-6254-7211
