“Dyson” has released the “Dyson Supersonic Hair Dryer” (39,900 yen including tax) and “Dyson Airwrap Multistyler” (44,000 yen * both according to the editorial department) of “Sakura Rosé” in the Japan limited color. In addition to Dyson’s directly managed stores and official online store, it is available at department stores, affiliated hair salons, and electronics retailers.
Sakura rosé is inspired by cherry blossoms, which have been familiar with Japan culture since ancient times and are loved by many Japan as a symbol of a new life. It was developed as a Japan limited edition model with the hope that women of Japan will start a new life with shiny hair and discover a new self. Dyson’s “CMF (Colours Color, Materials Material, Finishes Finish)” team of engineers has created a rosé color that expresses the color of the petals, and the topaz orange accent is inspired by the color of the sepals of the petals. The gold button is said to be inspired by the reflection of water droplets reflected in the petals of cherry blossoms.
The Dyson Airwrap Multi-Styler is a Japan-market-only kit that is easy to store and has minimal attachments based on Japan residential environment and consumer research. Equipped with three attachments: 30mm Airwrap Long Curler, Smoothing Brush (Soft) and Smoothing Brush, it uses powerful and precise airflow to prevent excessive heat damage while styling wet hair, achieving airy curl, blowing, drying, and hair suppression in one unit.
The Dyson Supersonic hair dryer uses intelligent heat control to measure the temperature of the air 20 times per second to prevent excessive heat damage and protect the natural shine of hair. The powerful and compact Dyson Digital Motor V9 dries hair quickly by delivering powerful air at a controlled temperature. Incorporating separately sold attachments such as “Floating Hair Prevention Tool” and “Gentle Air Ring” expands the range of scalp care and hair arrangements.
To commemorate the release of this Sakura Rosé Color, limited-time events will be held at various locations. The grand staircase of Omotesando Hills will decorate the venue with the image of cherry blossoms, and in addition to displaying Dyson hair care products, there will be a hair styling experience and hairstyle diagnosis by appointment, a styling demonstration using Dyson hair care products, a lottery to win Dyson hair care products, and gifts to commemorate your visit. In addition, it will be held at Yodobashi Camera Multimedia Umeda and Dyson Ginza Mitsukoshi to provide styling experiences.
■Time to shine Dyson Hair Care Event
Period: March 21 (Tue.) ~ April 2 (Sun.)
Venue: Omotesando Hills Main Building Atrium Grand Staircase, etc.
Time: 11:00~20:00 *March 26 (Sun) and April 2 (Sun) until 19:00
■Sakura Rosé Color launch event
・Yodobashi Camera Multimedia Umeda (1F Hairdressing Corner)
Date: March 18 (Sat), March 19 (Sun), March 25 (Sat), March 26 (Sun)
・Dyson Ginza Mitsukoshi
Period: March 29 (Wed) ~ April 4 (Tue)
Venue: Ginza Mitsukoshi Main Building B1F GINZA Stage
Dyson Official Website
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Sakura rosé-colored Dyson Supersonic Hair Dryer and Dyson Airwrap Multistyler
Image by: Dyson
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Dyson Supersonic Hair Dryer
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Dyson Airwrap Multistyler
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Image of event venue at Omotesando Hills
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Image of event venue at Omotesando Hills
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Image of event venue in Ginza Mitsukoshi
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