Google Pixel 10a Isai Blue, a Japan-only smartphone co-created by Google and Heralbony, which delivers art by artists with disabilities to society, will be released on May 20th. Born on the 10th anniversary of the Google Pixel, the Isai Blue is a special specification that condenses technology, art, and diversity into a single device. The price is 94,900 yen. 
Equipped with art, limited wallpapers and custom themes on your smartphone
Isai Blue is the first Japan-only color in the Google Pixel series. Based on “blue”, the theme color of Autism Awareness Day and the brand color of Heralbony, it contains the message of “expanding the possibilities of each person and affirming diversity”. It is not just a new color, but an iconic model created by the overlap of the ideas of Google Pixel and Heralbony, based on the concept of “special color for you.”
Google Pixel 10a Isai Blue
Original wallpapers and custom themes made use of artworks by Heralbony contract artists are installed as standard, providing an experience that allows you to experience art on a daily basis. The works used are works by artists with a variety of expressions, such as Midori Kudo, Shiraku Mizukami, Iga Takeoru, and Nozoto Fujita. It is designed to allow you to naturally encounter art through smartphones.
You can naturally encounter art
The total design, which includes specially designed boxes, cases, and stickers, is also attractive. The art used on the outer box is also the work of a contract artist, and the purchase experience itself is designed to be special. The fact that you can feel the story not only in “use” but also in “having” and “choosing” itself is a value that conventional smartphones do not have.
Specially designed box
Prior to the release, the “Google Pixel|HERALBONY Isai Blue Exhibition” will be held at “reload” in Shimokitazawa, Tokyo for 7 days from May 15th ~ 21st. At the venue, visitors can experience the background and worldview of this project through the creation of a space where art and Google Pixel technology intersect.
The Isai Blue is one that presents a reason why it is chosen on a different axis from the spec competition. It is likely to be a new option for those who want to express themselves through smartphones, and for those who want to value design and story.
