Google has announced the mid-range smartphone Pixel 10a, including its first Japan-limited model “Isai Blue”, for domestic use.[See other photos in this article]Pixel 10a has already been announced overseas, but the Japan-only model “Isai Blue” with a special deep blue color and a unique box and bumper case was unveiled for the first time today.
The Japan-only model realized at the milestone of the 10th anniversary of the Pixel is the first product in the history of Pixel not only in Japan but also in the world to be a special color and special specification for the region.
Pixel 10a has a Tensor G4 processor and 8GB RAM configuration that is almost the same as last year’s Pixel 9a, but a fully flat body with no rear camera protrusion, Gorilla Glass 7i, which is higher than the 9a, has the highest durability in the A series, and extended battery life (10a was 100 hours in ultra-power saving mode, but 120 hours for 10a). Differentiating points include the installation of some 10 series limited camera functions.
The price of electronic devices tends to rise these days, but in Japan, the 128GB model starts at 79,900 yen, and it will be sold at a fixed price from last year’s model 9a.
■ Isai Blue is jointly developed with the Japanese creative company “Heralbony”
The eye-catching packaging art and built-in limited-themed wallpapers are the work of artists who sign a contract with Iwate Prefecture’s creative company Heralbony.
Heralbony is a company that develops sustainable business as a for-profit company through its own brand products and collaborations under contracts with various artists with disabilities, and aims to “create a new culture based on the image of disability and welfare.”
According to Google, the concept of the Pixel series is “a smartphone that evolves cutting-edge AI and technology into something that is easy for everyone to use and use, and that is close to people’s daily lives and that each person can use in their own way.”
He explains that the common values of “expanding the possibilities of each person and affirming diversity” shared by Heralbony and Google led to the development of this collaboration model.
■ Special blue and bumper case, sticker included. Artist wallpapers and themes
The specific differences between the Google Pixel 10a Japan limited model Isai Blue are
・The main body is “special blue” Isai blue
The main body color is blue, which is the brand color of Heralbony and the theme color of Autism Awareness Day. The regular Pixel 10a also has blue lavender, but the Isai Blue has a deep blue that is close to navy blue, compared to the pale and soft lavender.
・Original bumper case included
Comes with a blue bumper case that does not hide the back. The regular colors of lavender, berry, obsidian, and fog are each sold separately in the same color, but there is no Isai Blue case, and instead a bumper that shows the color of the body as it is comes as standard.
・Comes with a unique art specification box and stickers
The packaging is also special, using pointillism works by artist Midori Kudo. In addition, a sticker of artist Nozomi Fujita’s newly written work is also included. The bold brushstrokes of the Android mascot “The Bot” and hiragana’s “Guguru Pikuse”.
・3 unique themes and wallpapers
The built-in theme is also limited. Artist Shiraku Mizukami, Midori Kudo, and Takeo Iga, who were also used in the package, will be included as wallpapers.
・Only the 256GB model for 94,900 yen
The Google Pixel 10a is priced at 79,980 yen for the 128GB model and 94,900 yen for the 256GB model.
Isai Blue is only available in the 256GB model, so it is 94,900 yen. Despite the special specification package, it is priced the same as the regular 256GB model.
Pixel 10a Pre-orders for both the four regular edition colors and the Japanese limited edition Isai Blue will begin today, April 7th. The regular edition will be released on April 14th, and the Japanese limited edition will be released on May 20th.
Normal colors are fog, obsidian, berry, lavender.
TechnoEdge Ittousai
