Heralbony Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, Representative Director and Co-CEO: Takaya Matsuda, Fumito Matsuda, hereinafter referred to as “Heralbony”) has co-created a collaboration model “Isai Blue” exclusively for Japan with Google. This product will be available on the Google Store and each telecommunications company from May 20, 2026. In addition, as a place where you can experience the world view of this project, a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” will be held at Shimokitazawa reload for 7 days only from May 15th.
Special page: https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja
The Heralbony collaboration model “Isai Blue” is the first “Japan-limited model” in the Google Pixel series, created with gratitude and hope for the future on the 10th anniversary of the birth of Google Pixel. The main body is the theme color of Autism Awareness Day and blue, which is also the brand color of Heralbony. In addition, as an “Isai Blue” exclusive software experience, it is equipped with original wallpapers and custom themes that make use of the art of Heralbony contract artists. We will deliver special specifications such as special cases, stickers, and limited-edition design boxes that are packed with the attention and focus of both parties to the smallest detail.
● Background of co-creation and what we want to achieve
Google has evolved cutting-edge AI and technology into something that is easy and useful for everyone, and has developed the Google Pixel as a smartphone that is close to people’s daily lives and can be used in their own way.
By delivering the expression and potential of artists with disabilities to society as “unique”, Heralbony has transcended existing values and barriers and created new recognition and empathy.
The shared desire of both companies to “expand the possibilities of each individual and affirm diversity” resonated, and this co-creation was realized on the 10th anniversary of Google Pixel. The Japan-exclusive model “Isai Blue” is a product that brings new perspectives and sensibilities to users through the fusion of technology and art. Through this product, we provide an experience where everyone can enjoy self-expression and share their stories vividly.
● Comments
Heralbony Account Business Division Creative Director/Planner Tomiko Daimon
Smartphones are now a commonplace infrastructure in our daily lives. I feel that the use of artists’ art in their familiar presence will expand the opportunities for people to naturally encounter artists and come into contact with expressions in their daily lives. Heralbony has adopted a variety of brand colors “blue = blue” and has welcomed the different expressions of each artist. This “Isai Blue” is a symbolic initiative that embodies that idea. Google’s frontier ethos, constantly striving to explore new possibilities, resonates deeply with our challenges. Through this co-creation, we will transcend the boundaries between everyday life and creativity and deliver new value to society.
Kazuko Abe, Regional Director, Asia Pacific Business Division, Google Pixel Product Planning
On the important milestone of the 10th anniversary of the birth of Google Pixel, we are very pleased to be able to deliver the Japan-exclusive “Isai Blue” model together with Heralbony, expressing our gratitude to Japanese users and our partners who have walked with us. Google has always wanted to expand the possibilities of each person by making technology accessible and user-friendly for everyone. Heralbony’s attitude of delivering diverse “uniqueness” to society through art is exactly the same as the world we aim for through technology. The Google Pixel 10a’s “Isai Blue” in vibrant blue is packed with amazing art from the artists and Google’s AI to make everyday life a little more convenient and fun. We hope that this one, filled with the passion of all the people involved in the production, will color the daily lives of those who hold it and become a comfortable partner for expressing their own personality.
● Concept
Special colors, to you.
Over the past decade, Google Pixel has been
We have valued “connection” and “fun”.
And on the 10th anniversary,
He has continued to question the possibility of diverse personalities and “differences”
I met HERALBONY.
The two ideas overlapped and were born.
Dressed in a special blue, Isai Blue,
Google Pixel limited to Japan.
Connect with the diverse expressions of HERALBONY’s contract writers,
New experiences are here.
Isai Blue is more than just a color;
The uniqueness of the original nature is affirmed, and new connections are born.
He is the one who hands over such a beginning.
● About the appointed artists/artists
【Box】
(Untitled) (Blue)
【Wall Paper – Shigaku Mizukami -】
《Title Unknown》
《Title Unknown》
《Title Unknown》
【Wall Paper – Midori Kudo -】
(Untitled)
(Untitled)
(Untitled)
Artist: Midori Kudo/Runbinii Museum of Art, Iwate Prefecture
Please refer to the above for your profile.
【Wall Paper – Kaoru Iga -】
“Blue Scene”
《My World》
《Mountain Scenery Green》
【Sticker】
《The Tane of Development: Design Born from Combinations》
*To commemorate this collaboration, we have written down original Google iconic motifs and blue motifs.
● About the Heralbony collaboration model “Isai Blue”
● About the special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition”
As a place where you can experience the world view of this collaboration, we will hold a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” for a limited time at Shimokitazawa reload.
In this exhibition, which combines the visual space with the motif of the art of Heralbony contract artists and the technology of Google Pixel, the experience begins with feeling the freedom of art. Please enjoy it as a “playground” that expands your senses and opens your sensibilities as art and technology intersect. Furthermore, based on this feeling, we will expand our perspective to the background of “Isai Blue” and the artist’s expression, and develop an exhibition space that leads to new discoveries. In addition, a pin badge of art written by Nozomi Fujita to commemorate this project is available in a gacha limited to the venue.
[Overview]
Name: “Google Pixel|HERALBONY Isai Blue Exhibition”
Event period: May 15th (Friday) – May 21st (Thursday)
Location: Shimokitazawa reload ENTRANCE HALL
＜STAFF＞
Business Producer: Satomi Kokubun Emi Sagayama
Creative Director/Planner: Tomoko Daimon
Project Director: Moena Suzuki
Designer (sticker): Hiroto Oda (SOJI)
● About Google
Corporate Website: https://about.google/intl/ja_ALL/
Pixel 10a product site: https://store.google.com/jp/product/pixel_10a?hl=ja
Google Pixel 10a Japan Limited Model Special Page:
https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja
● About Heralbony Inc.
With the mission of “Letting go of the uniqueness,” we are a creative company that aims to create a new culture based on changing the image of people with disabilities and welfare. We manage more than 2,000 artworks drawn by artists with disabilities as IP licenses and build a sustainable business model by paying fair royalties. In addition to operating our own brand “HERALBONY”, we plan and produce through co-creation and creativity with companies, provide employee training programs, and host the international art award “HERALBONY Art Prize”. In July 2024, HERALBONY EUROPE was established as its first overseas subsidiary in Paris, France.
Company name: HERALBONY Co.,Ltd.
Location: 〒020-0026 2-38 Kaiunbashi-dori, Morioka-shi, Iwate Prefecture (head office), 〒104-0061 2-5-16 Ginza, Chuo-ku, Tokyo Gintomi Building 3F Reception (Tokyo base)
Representative: Takaya Matsuda, Fumito Matsuda
Corporate Website: https://www.heralbony.jp
Online Store: https://store.heralbony.jp/
Request for copyright notice on art data:
All image data of the artwork published in this document is the valuable work of the copyright holder. When using these photos, be sure to include the title of the work and the name of the artist.
