On September 30, Philip Morris Japan announced the IQOS Irma i Anniversary Model, a limited-edition commemorative model to commemorate the 10th anniversary of the IQOS series of heat-not-burn cigarettes. It will be on sale at the IQOS online store, IQOS store, etc. from October 1st. Three models in limited colors are available in limited quantities, and the price is 10,980 yen for the top-of-the-line IQOS Irma i Prime Tin Set and 3,980 yen for the IQOS Irma i One.
Daniel Sevesic, the company’s Portfolio Marketing Director, said the anniversary model is both a commemorative model for IQOS users and a special model that encourages a further transition to heat-not-burn cigarettes.
○■ Japan limited edition model released in limited quantities
This anniversary model, which will be a commemorative model for the 10th anniversary, is a Japan limited edition model with special coloring and packaging. The specific quantity was not disclosed, but the sales volume is also limited.
The sale will be carried out sequentially at the following stores.
・IQOS Online Store
IQOS official online store (Rakuten Ichiba / Yahoo! store)
・IQOS LINE Official Account
・7 IQOS stores nationwide (Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, Fukuoka)
・IQOS shops nationwide (some Yamada Denki stores, some Bic Camera stores)
・IQOS corners nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, and some stores affiliated with Super Viva Home)
In addition, from October 29th,
・Tobacco dealers nationwide, including major convenience stores
・Duty-free shops (Narita International Airport, Tokyo International Airport (Haneda), Kansai International Airport, Chubu International Airport, Fukuoka Airport, New Chitose Airport, Okinawa Naha Airport, Lotte Duty Free Tokyo Ginza Store, Japan Duty Free GINZA)
But each of them will be released.
The price of the anniversary model is 10,980 yen for the IQOS Irma i Prime Anniversary Model Tin Set, 7,980 yen for the IQOS Irma i Anniversary Model Tin Set, 6,980 yen for the Anniversary Model Regular Set, and 3,980 yen for the IQOS Irma i One Anniversary Model Regular Set.
○ ■ Anniversary model in special color and packaging
In the case of the IQOS Irma i Prime, the anniversary model features a combination of turquoise and black body, and the wrap cover is treated with iridescent shimmers depending on the angle. The holder for inserting tobacco sticks is designed to gradate from turquoise to black. This turquoise is said to be an image of “Belonging”.
The IQOS Irma i has a black body and red synthetic leather for the doors. This red color is an image of “Celebration”. The holder is also a deep red color. The touch screen is black color and gives the impression of tightness.
The IQOS Irma i One was originally a two-tone color, but the rubber part of the stock is purple and the upper door is also purple to contrast it. This purple color is said to be a color with the image of “Pleasure”.
The “tin set”, as the name suggests, contains a tin plate. This is related to the 10th wedding anniversary (tin wedding ceremony). Taking advantage of the softness that is characteristic of tin, we proposed various ways to use it, such as folding the plate and using it as a tray or smartphone holder.
The package is engraved with the word “congratulations” written by calligraphy artist Maaya Wakasugi, and a message card is also enclosed. Some of them have a hologram processing package design, and fireworks appear when the package is opened. “I want you to receive the blessings, joy and gratitude of IQOS 10th anniversary,” commented Sevesic.
The regular set does not include a tin plate or fireworks packaging, but it uses a special packaging such as a silver logo on the top of the surface and a silver processing of the product name, and a message card engraved with “Congratulations” is enclosed.
In addition, seven IQOS stores nationwide will be redecorated with special visuals that embody the world view of the anniversary model from October 1st. The store will also offer a set of sweets and drinks to commemorate the anniversary model.
With the aim of “realizing a smoke-free society,” the company is promoting the transition from cigarette smokers over the age of 20 to heat-not-burn cigarettes. As of the end of 2024, IQOS users in Japan have reached 8.5 million, accounting for a large volume in the world.
Yasuhiro Koyama Yasuhiro Koyama is an editor of Mynavi News turned writer. According to unscrupulous interests, he snacks on genres such as digital cameras, mobile phones, computer security, etc. Recently, he has been focusing on reporting on payments. The type of person who feels unnecessarily affection for light and small things. Digital cameras, PCs, smartphones…… They usually want something new. Click here for a list of articles by this author
