The spring watch fair and new product announcements have come to an end. New products began to appear in stores one after another. Diversity = The Age of Diversity. With a more flexible and free “new standard = new standard”, I want to choose the one that is suitable for me now. Referring to the connoisseurs of the 8 ENGINE watch committees, we have selected a watch that will last a lifetime this summer!
Maurice Lacroix AIKON Automatic Japan Limited Edition
“Icon” appeared in 2016 as a reprint of the legendary bestseller “Calypso”. While following its sophisticated urban design, this Japan limited edition model celebrates the beauty and spirit of Japan.
The gradation color of the dial is different from the existing model, and there are two types of yellow and red, which have an impressive deep smoky hue. In addition, the date display at 3 o’clock on the regular model has been removed, and the Cru de Paris pattern dial is clearly visible.
The words “JAPAN SPECIAL EDITION” are engraved on the caseback, and the bracelet is combined with an easy-change system that can be easily replaced.
Automatic winding. Stainless steel, case diameter 42 mm, water resistant to 20 ATM. 381,700 yen.
The joy of holding it in your hand remains the same.
As prices continue to soar, won’t people’s shift away from watches become more serious…… I sometimes feel a sense of crisis. Therefore, companies that offer timepieces in the affordable range are not a good idea.
Maurice Lacroix is a brand that I found reassuring when I first got involved in the field of watches, because of how easy it is to pick up and approach. This Japan limited edition model is attractive as a plus for those who already have several watches, and it is also suitable for those who buy a watch for the first time.
The color of the dial, which darkens toward the periphery, is not too vivid, and it is a good idea to get it as the first color watch. While the design has evolved into a modern one, Maurice Lacroix is always close to watch lovers, and he offers that sense of security.
It’s a classic that you can choose without hesitation Shigeru Sugawara
At the time of my debut, I thought I was very confident that I could call myself an “icon”. After all, the model name itself claimed to be a “classic” of the new era, and it implied “standard” as a bonus.
Of course, there is also a good backing. It has a modern and user-friendly design with sporty elegance, exquisite exterior modeling, a reliable movement and an affordable price. There is no doubt that such a balance and high quality have been well received by greedy watch lovers, and in less than 10 years, it has become an icon in both name and reality.
The latest Japan limited edition model has a special finish with a dial that stands out from the conventional one. There is such a double pleasure of changing the taste of spices to bring out the standard taste and discovering a new charm.
Inquiries = DKSH Market Expansion Service Japan cg.csc1@dksh.com
Photo = Jun Udagawa
(Aug. ENGINE2025)
