The clothes will start with women’s clothes, and we plan to add more unisex items in the future
The Swedish watch brand “Daniel Wellington” has launched a new line of clothes and travel goods from Fall/Winter 23~24. It is limited to Japan and is sold at “Zozo Town” and “Rakuten Ichiba”.
The concept of the new line, the Daniel Wellington Style, is “a style that is simple and unaffected by trends with elegance.” Targeting women in their early 20s ~ 30s. “Since we have been focusing not only on watches but also on accessories, we wanted to expand into new categories” (CEO Teng Hau Liu = CEO).
For the fall and winter of ’23~’24, we planned products that are not only design but also functional, such as a pullover with a hood that absorbs water and dries quickly, and a padding jacket with a water-repellent side fabric. There are also suitcases featuring hats, scarves and metal brand logos. Outerwear 30,000 ~ 50,000 yen (center price), pullover 8,800 ~ 16,500 yen (tax included), hat 7,590 yen, suitcase 40,000 ~ 70,000 yen.
Hats include caps and bucket hats
A hoodie with a casual logo and a firm texture
In addition to black, the suitcase is available in five colors, including gray and red
Daniel Wellington Style is also considering opening physical stores and selling internationally in the future.
