Dyson Corporation (Chiyoda-ku, Tokyo: Peter Smith, President & CEO, hereinafter referred to as “Dyson”) has introduced a limited edition Dyson Supersonic Shine hair dryer Japan. The new model has three attachments, including a newly developed “gloss tool”. Professional stylists use a brush and dryer to achieve the ideal “glossy hair” for many people, but it is a difficult technique to practice on their own at home. What is important for shiny hair is the cohesion of the hair with less floating hair and waviness. Dyson Supersonic Shine reduces heat damage* and protects hair luster. In addition, the new “Gloss Tool” has two modes in one attachment, controlling the speed and direction of the wind to quickly achieve shiny and smooth hair. Dyson Supersonic Shine will be available at Dyson stores, Dyson online stores, department stores, affiliated hair salons, and electronics retailers. The official release is scheduled for May.
* Damage caused by excessive heat
John McGarva, Head of Design Engineering, Dyson Hair Care, said:
“Our mission is to develop products that cater to all hair types and reduce excessive thermal damage while enabling a wide variety of styles. The new “Gloss Tool” is designed to achieve a quick and smooth style with a single attachment, from wet to dry. You can also use the Coanda effect to reduce floating hair and replicate at home the techniques used by professionals in salons.”
Airflow control
The Gloss Tool is the first brush attachment developed for the Dyson Supersonic range. Inspired by the Dyson Airwrap™ Multistyler’s Smoothing Brush, one of the attachments. Powered by Dyson’s V9 digital motor, high-pressure airflow creates precisely angled airflow for shiny, smooth hair. After straightening the hair with the “smooth brush mode”, switch to the “floating hair suppression mode” that uses an airflow phenomenon called the Coanda effect. The Coanda effect is a phenomenon in which airflow adheres to a surface due to the pressure difference that occurs when a high-speed jet stream flows over a surface. This airflow pulls your long hair toward you, hiding the floating hairs inside the hair and making it cohesive.
■ The smooth brush mode uses the Coanda effect to draw hair to the brush surface, while suppressing waviness and smoothing it.
■ Floating hair inhibition mode pulls long hair towards you with the force of the wind, hides the floating hair inside the hair, and makes the hair cohesive.
Gentle and quick-drying hair dryer
The Dyson Supersonic Shine hair dryer measures the air temperature 20 times per second and controls the set temperature so that the temperature does not continue to rise during use. In addition, wearing the included low-temperature tool reduces the air temperature by up to 20 degrees* and dries your hair with a gentle breeze. It protects against hair damage such as dullness and brittleness of hair that can occur due to high temperatures and hair color fading. It also prevents hair drying out and protects the moisture content of the hair.
* Set the air volume and air temperature of this product to the maximum, and compare with and without the low-temperature tool attached. The effect may differ depending on the situation of the place of use and how it is used.
Settings and attachments
The Dyson Supersonic Shine hair dryer has 4 wind temperature settings including cold shot, 3 wind speed settings. The precision-engineered magnetic attachment has been carefully selected into three categories to suit Japan customers, and the names have been changed to make the function of each easier to understand.
■ Gloss tool
Two different “smooth brush modes” and “floating hair suppression modes” lead to smooth and shiny hair with few floating hairs and waviness.
■Low Temperature Tools
Quickly dries fine hair and delicate scalp with a gentle breeze at low temperatures.
■ Smooth tool
Dry with a smooth breeze and give it a silky texture. It is also ideal for pinpoint styling.
■ Product information will be updated on the official Dyson website.
Dyson Supersonic Shine Hair dryer :https://www.dyson.co.jp/hair-care/hair-dryers/dyson-supersonic-ionic/dyson-supersonic-shine-teaser.aspx
■Product Lineup
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Dyson Hair will exhibit at Tokyo Girls Collection!
Dyson Hair will exhibit at the 36th Mynavi Tokyo Girls Collection 2023 SPRING/SUMMER held on Saturday, March 4, 2023, with models styling their hair with Dyson Supersonic Shine hair dryers and Dyson Airwrap™ multi-stylers. We will set up an experience booth where you can receive advice from hairstylists. Please check here (https://tgc.girlswalker.com/23ss/) for details.
