Dyson Corporation (Chiyoda-ku, Tokyo: President & CEO: Peter Smith, hereinafter referred to as “Dyson”) has announced the Dyson Supersonic™ hair dryer and Dyson Airwrap™ multi-styler, which are available in the Japan limited edition Sakura Rosé. Inspired by cherry blossoms, which have long been familiar with Japan culture and are loved by many Japan as a symbol of a new life, the color was developed as a Japan limited edition model with the hope that women of Japan will start their new lives with shining hair and discover a new self. In addition, both Dyson Supersonic™ and Dyson Airwrap™ are series that carefully select and narrow down the number of attachments and omit storage boxes, and are models that should be widely picked up by the younger generation and those who are interested in hair care and hair styling. This “Sakura Rosé” model will go on sale at Dyson directly managed stores, Dyson official online store, department stores, affiliated hair salons, and electronics retailers from March 15, 2023.
The Sakura Rosé series was created by Dyson’s CMF (Colours, Materials, Finishes) engineering team with a precision finish inspired by the color of the petals, while the Topaz Orange series was inspired by the color of the sepals of the petals. The gold button is inspired by the reflection of water droplets reflected in the petals of cherry blossoms.
Based at its Hallavington campus in England in 2016, Dyson introduced its first dedicated CMF team and is working with the engineers behind the machines in the UK, Singapore and Malaysia to create colour schemes that complement the shape and function of the product. Regardless of trends, trends or popular culture, Dyson strives to change consumer perceptions and create industry-leading products by challenging Dyson’s unique colors, textures and shapes.
Dyson Airwrap™ Multistyler “Sakura Rosé” model
Based on Japan residential environment and consumer research, this is the “Sakura Rosé” color model of the Dyson Airwrap™ multi-styler, which is easy to store and focuses on minimal attachments Japan limited to the market. Equipped with three carefully selected attachments: 30mm Airwrap™ Long Curler, Smoothing Brush (Soft) and Smoothing Brush, it utilizes powerful and precise airflow to style wet hair while preventing excessive heat damage, and also realizes airy curl, blow, dry, and hair suppression in one unit.
Dyson Supersonic™ Hair Dryer “Sakura Rosé” Model
In order to make it more suitable for the younger generation who are sensitive to hairstyles and those who want to be particular about hair care, this is the “Sakura Rosé” color model of the Dyson Supersonic™ hair dryer with one attachment “smooth tool”. Boasting speeds of up to 110,000 rpm, the small yet powerful Dyson Digital Motor V9 is positioned on the steering wheel thanks to a team of engineers to provide optimal balance when held in the hand. Intelligent heat control measures the air temperature 20 times per second to prevent excessive thermal damage and protect the original luster of hair. Attachments such as “Floating Hair Suppression Tool” and “Gentle Air Ring” that support scalp care and the finish you want to become are sold separately.
For detailed product information, please refer to the product catalog, www.dyson.co.jp.
・Dyson Hair Care Products : https://www.dyson.co.jp/hair-care.aspx
・ Dyson Airwrap™ Multistyler “Sakura Rosé” model
https://www.dyson.co.jp/hair-care/dyson-airwrap-styler/dyson-airwrap-multi-styler/dyson-airwrap-multi-styler-long-special-sakura-edition.aspx
・ Dyson Supersonic™ hair dryer “Sakura Rosé” model
https://www.dyson.co.jp/hair-care/hair-dryers/dyson-supersonic-ionic/dyson-supersonic-special-sakura-edition.aspx
■Yodobashi Camera Multimedia Umeda “Sakura Rosé” New Release Event
Yodobashi Camera Multimedia Umeda will hold a “Sakura Rosé” launch event for 4 days on March 18 (Sat), 19 (Sun), 25 (Sat), and 26 (Sun). During the event, you will actually try Sakura Rosé Color, and a stylist will also have a styling experience.
We also offer special gifts on a first-come, first-served basis to customers who purchase during the period.
Please take this opportunity to visit us.
・Yodobashi Camera Multimedia Umeda : 〒530-0011 Osaka-fuka-shi, Kita-ku, Ofuka-cho 1-1
■Dyson Ginza Mitsukoshi develops POP UP STORE
We will hold promotional events on the following dates. Please stop by for a styling experience of shiny shiny hair finished with the “Sakura Rosé” model.
・Dyson Ginza Mitsukoshi
POPUP Location : Main Building B1F GINZA Stage
Date : March 29 (Wed) ~ April 4 (Tue)
Permanent sales floor : New Building, B1F Ginza Cosme World
Notice of limited-time POP UP SPACE held at Omotesando Hills
To commemorate the release of the “Sakura Rosé” color, a limited-time POP UP SPACE will be held at the Grand Staircase of the Omotesando Hills Main Building. At the venue with the theme of cherry blossoms, there will be a hair styling experience using “Sakura Rosé” products, a lottery to win Dyson hair care products, a hairstyle diagnosis, and gifts to commemorate your visit. Please experience the shining glossy hair experience and the arrival of the long-awaited spring season with the “Sakura Rosé” color model.
■Date: Tuesday, March 21, 2023~ Sunday, April 2, 2023 11:00~ 20:00
*Until 19:00 on March 26 (Sun) and April 2 (Sun)
■Location: Omotesando Hills Main Building Atrium Grand Staircase (4-12-10 Jingumae, Shibuya-ku, Tokyo)
■Please check the https://dyson-beauty.jp/ for details of the event.
■For hair styling experiences, please make a reservation from https://dyson-beauty.resv.jp. (Advance reservation is not mandatory.) ）
■ Three times a day at the venue, we will hold a styling demonstration using Dyson hair care products. In particular, for the four days of March 25th and 26th, and April 1st and 2nd, we will invite a stylist from TONI &GUY.
*Contents are subject to change.
On the same schedule as above, “KAMO HEAD -Katsuya Kamo Works 1996-2020-” is being held at Omotesando Hills Main Building B3F Space O. Dyson Hair Care Products has collaborated with Katsuya Kamo on numerous occasions.
Dyson Hair Japan Official Instagram Account: Dyson Hair JP
We deliver useful information such as solving hair problems and how to use products.
https://www.instagram.com/dysonhair_jp/
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