Google has announced a limited edition color “Isai Blue” in collaboration with “Heralbony” as a Japan-limited model of the new Android smartphone “Google Pixel 10a”. The release date is May 20th, and the price is 94,900 yen. Reservations are currently being accepted.
From left to right: Google Industrial Designer Yoshinori Matsuoka, Pixel Product Planning Asia-Pacific Business Manager Regional Director Kazuko Abe, Heralbony Contract Writer Shiraku Mizukami, Co-CEO Takaya Matsuda “Unique” Deep blue limited to Japan
The name of this limited edition color “Isai Blue” contains the word “Isai” from Heralbony’s mission of “Letting go of the uniqueness.”
According to Kazuko Abe, regional director of Pixel’s product planning Asia-Pacific business, the “Pixel” series is usually chosen from those whose color names exist in nature, but in this project, “unique” was chosen because of the idea of “taking the extraordinary as a possibility”. When he conveyed this idea to the team at the global headquarters, he said that he received strong sympathy, and the name was decided even before negotiations with Heralbony.
Kazuko Abe
The deep blue, which is the base color of the color, is based on the blue color symbolically used on World Autism Awareness Day and other occasions, and Heralbony’s brand color, and expresses the common philosophy of both companies to be close to each individual’s individuality. This is Google’s first attempt to deploy a model in a specific country, and it has been achieved through close collaboration with its global team.
