Starting today, we are finally launching sales of the Japan-exclusive model “Isai Blue” of the latest Google Pixel 10a smartphone, which debuted in April!
This product is a special model delivered to the 10th anniversary of Google Pixel, as we express our deep gratitude to everyone in Japan who regularly supports Pixel. Developed through co-creation with the creative company Heralbony, this model adopts “blue,” which aligns with Heralbony’s corporate color of its mission to “Shine with distinctiveness.” This special blue embodies the shared commitment of both companies: “Expanding each individual’s potential and affirming diversity.”
This model, equipped with 256 GB of storage, comes with unique wallpapers, original themes, and exclusive stickers featuring artworks created by contracted artists. Additionally, a frame-type dedicated bumper case that covers only the side of the smartphone is included, perfectly matching the sleek, fully flat design of the Google Pixel 10a. Of course, the unique camera features and advanced AI experiences unique to the Google Pixel 10a that make everyday life richer and more convenient are also present.
The Google Pixel 10a Isai Blue is available for purchase today at 94,900 yen (Google Store price) through the Google Store and various carriers. Additionally, the Google Store is running a launch campaign for Isai Blue until June 30, where you can purchase the Google Pixel 10a at a discount. Please check the website for details. For more details on the behind-the-scenes of co-creation where the two companies’ visions intersect and become a single product, please check out the special video or our dedicated website.
Through smartphones, which are part of daily life, we deliver warm experiences where art blends into everyday life and affirms the unique uniqueness of each person who owns it.









