Watch brand “BREW WATCH Co.” from New York
TiCTAC, a watch select shop nationwide, has started handling the watch brand “BREW WATCH Co.”, which originated in New York and is not yet available in Japan. It has been on pre-sale at the Tic-Tac Ikebukuro Parco store and the official online store since July 11th, and since the actual product can only be seen at the limited-time POP-UP in its home country, Tic-Tac Ikebukuro Parco will be the world’s first permanent store.
・SHOPLIST: https://www.tictac-web.com/shoplist/
・Official online store: https://www.neuve-a.net/TiCTAC/shop/c/c100452/
The theme is “savoring time”
From “measuring time” to “enjoying time”.
Micro watch brand “BREW WATCH Co.” from Brooklyn, New York However, the long-awaited first landing in Japan. The Chick-Tac Ikebukuro Parco store, which reopened on July 11, is the world’s first permanent store, and at the same time, a special model exclusive to Japan has appeared to commemorate the landing, attracting the attention of watch fans.
Founder: Jonathan Ferrer
“BREW is not just a watch brand, it is a product for you to enjoy the “richness of a moment”, “brewing coffee, riding a motorcycle, and spending time with your loved ones”.
The founder, industrial designer Jonathan Ferrer, studied industrial design at the New Jersey Institute of Technology and graduated in 2014. Since his studies, he has worked on watch designs for various brands such as Crayola, Coleman, and Jessica Simpson.
“If only the tool for measuring time was more stylish and close to everyday life—”
From such awareness in daily life, it led to the idea of sublimating the watch product into a “tool for enjoying time”, “BREW WATCH Co.”, was born. As the brand name suggests, which means “to brew, steam, and extract,” the product called a watch expresses the beauty and margins of time, just like carefully brewing coffee.
His originality has been highly praised by numerous media outlets, including HODINKEE, Worn & Wound, and Gear Patrol, and has garnered a dedicated fan following both in the United States and abroad.
A POP-UP shop at 173 Elizabeth Street, New York
■A brand that creates enthusiasm in New York
It has also gained a high reputation in the United States and is recognized as a “watch that can be talked about” among watch enthusiasts.
In February 2024, they held their first POP UP event in SoHo, New York. It ended with great success, and in May of the same year, the second POP UP was held at the Lower East Side (173 Elizabeth St.). This was also a great success, and some models sold out immediately.
■Why Japan now?
Jonathan says:
“If you just want to measure time, a smartphone is enough, but for “savoring time”, there are watches – the watches I make are tools that enrich your lifestyle. I felt that Japan has an aesthetic sense that values such “ma”.”
Japan’s minimalist and quiet sensibility and “BREW WATCH Co.” The warm retro-futuristic aesthetic of the film responded wonderfully, leading to this expansion in Japan. It will start with pre-sales at the Tic Tac Ikebukuro Parco store and the official online store, and will gradually expand to major Tic Tac stores.
– Metric – Metric Japan limited model MTRC-JPN-EDN
[Limited to 100 pieces]MTRC-JPN-EDN
To commemorate the Japan landing, a limited Japan model based on the popular series “Metric” will be released. The black dial is colored orange only with the “25-35 minutes” index, which indicates the best time to brew coffee deliciously. The quantity is limited to 100 pieces. It is the simplest and deepest embodiment of BREW’s philosophy.
– Metric – Metric Japan limited model MTRC-JPN-EDN
[Product number]MTRC-JPN-EDN
【Price】¥74,800 (tax included)
Specifications HYBRID VK68 Mechaquartz Chronograph
Water resistance: 5 ATM water resistance
【Case Size】Diameter 36mm × Total Length 41.5mm × Thickness 10.75mm
【Case Material】316L Stainless Steel
[Band material]316L stainless steel (hairline & polished finish/with quick release mechanism)
【Windshield Material】Sapphire Crystal (with anti-reflective coating)
– Metric – Retro Dial METRIC-BLK
The most popular model in a beautiful color scheme METRIC-BLK
“Metric” combines a cushion-shaped case reminiscent of a TV screen in the 70s with a retro color scheme. A fusion of classic and modern that will make your everyday life elegant. If you’re in doubt, there’s no doubt about this.
– Metric – Retro Dial METRIC-BLK
[Product number]METRIC-BLK
【Price】¥74,800 (tax included)
Specifications HYBRID VK68 Mechaquartz Chronograph
Water resistance: 5 ATM water resistance
【Case Size】Diameter 36mm × Total Length 41.5mm × Thickness 10.75mm
【Case Material】316L Stainless Steel
[Band material]316L stainless steel (hairline & polished finish/with quick release mechanism)
【Windshield Material】Sapphire Crystal (with anti-reflective coating)
– Metric – Black & Gold Carbon MTRC-CARBN
utility dress chronograph MTRC-CARBN
While following the style of the 70s, forged carbon and PVD black/gold create an even more prominent industrial taste. This utility dress chronograph can be used for a wide range of styles, from casual to dress styles.
– Metric – Black & Gold Carbon MTRC-CARBN
[Product number]MTRC-CARBN
【Price】¥78,100 (tax included)
Specifications HYBRID VK68 Mechaquartz Chronograph
Water resistance: 5 ATM water resistance
【Case Size】Diameter 36mm × Total Length 41.5mm × Thickness 10.75mm
【Case Material】316L Stainless Steel + PVD Black/Gold + Forged Carbon
[Band Material]316L Stainless Steel (PVD Black/Hairline & Mirror Finish)
【Windshield Material】Sapphire crystal (with anti-reflective coating)
– Super Metric – Burnt Orange MTRC-ORNG-BLK
The perfect MTRC-ORNG-BLK for fashion accents
A colorful model of “Super Metric” with a bold burnt orange dial and a square subdial. It combines a retro vintage feel with modern visibility, making it the perfect accent watch for everyday competition wear.
– Super Metric – Burnt Orange MTRC-ORNG-BLK
[Product number]MTRC-ORNG-BLK
【Price】¥74,800 (tax included)
Specifications HYBRID VK68 Mechaquartz Chronograph
Water resistance: 5 ATM water resistance
【Case Size】Diameter 36mm × Total Length 41.5mm × Thickness 10.75mm
【Case Material】316L Stainless Steel
[Band material]316L stainless steel (hairline & polished finish/with quick release mechanism)
【Windshield Material】Sapphire Crystal (with anti-reflective coating)
– Retrograph – Espresso RG-RTRO
RG-RTRO with Espresso Extraction Time Visualization
This pair features a brown dial, a rose gold case, and a brown leather strap. It is designed as a retro and practical chronograph that visualizes the espresso extraction time of 25 to 35 seconds.
– Retrograph – Espresso RG-RTRO
[Product number]RG-RTRO
【Price】¥59,400 (tax included)
Specifications HYBRID VK64 Mechaquartz Chronograph
Water resistance: 5 ATM water resistance
【Case Size】Diameter 38mm × Total length 41.5mm × Thickness 10.4mm
【Case Material】Rose Gold PVD Coated 316L Stainless Steel
Band material: Calf leather
【Windshield Material】Sapphire Crystal (with anti-reflective coating)
[15 SKUs in the main lineup landing in Japan]
– Metric – Metric Japan limited model
– Metric – Retro Dial
– Metric – Star
– Metric – Gold & Black
– Metric – Black & Gold Carbon
– Metric – Titanium
– Metric – Steel
– Retrograph – Technicolor
– Retrograph – Lumint
– Retrograph – Espresso
– Retrograph – Cobalt
– Super Metric – Lumina Yellow
– Super Metric – Burnt Orange
– Super Metric – Electric Blue
– Super Metric – Royal Blue
“Original tote bag” designed with the popular series “Metric”
From July 11th, the fair will be held at the Tic-Tac Ikebukuro Parco store and the official online store. First-come, first-served “original tote bag” present!
*It will end as soon as it runs out.
TiCTAC Ikebukuro Parco Store
〒171-8557 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
Ikebukuro Parco Main Building 4th floor
Phone: 03-5391-8376
Business hours: 11 a.m. ~ 9 p.m.
・Official website: https://www.tictac-web.com/
・SHOPLIST: https://www.tictac-web.com/shoplist/
・Official online store: https://www.neuve-a.net/shop/default.aspx
・Official Instagram: https://www.instagram.com/tictac_press/
