Category: Buy Japan limited model items from Japan

Google Pixel 10a Isai Blue, a Japan-only smartphone co-created by Google and Heralbony, which delivers art by artists with disabilities to society, will be released on May 20th. Born on the 10th anniversary of the Google Pixel, the Isai Blue is a special specification that condenses technology, art, and diversity into a single device. The price is 94,900 yen.

Equipped with art, limited wallpapers and custom themes on your smartphone
　Isai Blue is the first Japan-only color in the Google Pixel series. Based on “blue”, the theme color of Autism Awareness Day and the brand color of Heralbony, it contains the message of “expanding the possibilities of each person and affirming diversity”. It is not just a new color, but an iconic model created by the overlap of the ideas of Google Pixel and Heralbony, based on the concept of “special color for you.”

Google Pixel 10a Isai Blue

Original wallpapers and custom themes made use of artworks by Heralbony contract artists are installed as standard, providing an experience that allows you to experience art on a daily basis. The works used are works by artists with a variety of expressions, such as Midori Kudo, Shiraku Mizukami, Iga Takeoru, and Nozoto Fujita. It is designed to allow you to naturally encounter art through smartphones.

You can naturally encounter art
The total design, which includes specially designed boxes, cases, and stickers, is also attractive. The art used on the outer box is also the work of a contract artist, and the purchase experience itself is designed to be special. The fact that you can feel the story not only in “use” but also in “having” and “choosing” itself is a value that conventional smartphones do not have.

Specially designed box
Prior to the release, the “Google Pixel|HERALBONY Isai Blue Exhibition” will be held at “reload” in Shimokitazawa, Tokyo for 7 days from May 15th ~ 21st. At the venue, visitors can experience the background and worldview of this project through the creation of a space where art and Google Pixel technology intersect.

The Isai Blue is one that presents a reason why it is chosen on a different axis from the spec competition. It is likely to be a new option for those who want to express themselves through smartphones, and for those who want to value design and story.

Heralbony Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, Representative Director and Co-CEO: Takaya Matsuda, Fumito Matsuda, hereinafter referred to as “Heralbony”) has co-created a collaboration model “Isai Blue” exclusively for Japan with Google. This product will be available on the Google Store and each telecommunications company from May 20, 2026. In addition, as a place where you can experience the world view of this project, a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” will be held at Shimokitazawa reload for 7 days only from May 15th.

Special page: https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja

The Heralbony collaboration model “Isai Blue” is the first “Japan-limited model” in the Google Pixel series, created with gratitude and hope for the future on the 10th anniversary of the birth of Google Pixel. The main body is the theme color of Autism Awareness Day and blue, which is also the brand color of Heralbony. In addition, as an “Isai Blue” exclusive software experience, it is equipped with original wallpapers and custom themes that make use of the art of Heralbony contract artists. We will deliver special specifications such as special cases, stickers, and limited-edition design boxes that are packed with the attention and focus of both parties to the smallest detail.

Background of co-creation and what we want to achieve

Google has evolved cutting-edge AI and technology into something that is easy and useful for everyone, and has developed the Google Pixel as a smartphone that is close to people’s daily lives and can be used in their own way.

By delivering the expression and potential of artists with disabilities to society as “unique”, Heralbony has transcended existing values and barriers and created new recognition and empathy.

The shared desire of both companies to “expand the possibilities of each individual and affirm diversity” resonated, and this co-creation was realized on the 10th anniversary of Google Pixel. The Japan-exclusive model “Isai Blue” is a product that brings new perspectives and sensibilities to users through the fusion of technology and art. Through this product, we provide an experience where everyone can enjoy self-expression and share their stories vividly.

Comments

Heralbony Account Business Division Creative Director/Planner Tomiko Daimon

Smartphones are now a commonplace infrastructure in our daily lives. I feel that the use of artists’ art in their familiar presence will expand the opportunities for people to naturally encounter artists and come into contact with expressions in their daily lives. Heralbony has adopted a variety of brand colors “blue = blue” and has welcomed the different expressions of each artist. This “Isai Blue” is a symbolic initiative that embodies that idea. Google’s frontier ethos, constantly striving to explore new possibilities, resonates deeply with our challenges. Through this co-creation, we will transcend the boundaries between everyday life and creativity and deliver new value to society.

Kazuko Abe, Regional Director, Asia Pacific Business Division, Google Pixel Product Planning

On the important milestone of the 10th anniversary of the birth of Google Pixel, we are very pleased to be able to deliver the Japan-exclusive “Isai Blue” model together with Heralbony, expressing our gratitude to Japanese users and our partners who have walked with us. Google has always wanted to expand the possibilities of each person by making technology accessible and user-friendly for everyone. Heralbony’s attitude of delivering diverse “uniqueness” to society through art is exactly the same as the world we aim for through technology. The Google Pixel 10a’s “Isai Blue” in vibrant blue is packed with amazing art from the artists and Google’s AI to make everyday life a little more convenient and fun. We hope that this one, filled with the passion of all the people involved in the production, will color the daily lives of those who hold it and become a comfortable partner for expressing their own personality.

Concept

Special colors, to you.

Over the past decade, Google Pixel has been

We have valued “connection” and “fun”.

And on the 10th anniversary,

He has continued to question the possibility of diverse personalities and “differences”

I met HERALBONY.

The two ideas overlapped and were born.

Dressed in a special blue, Isai Blue,

Google Pixel limited to Japan.

Connect with the diverse expressions of HERALBONY’s contract writers,

New experiences are here.

Isai Blue is more than just a color;

The uniqueness of the original nature is affirmed, and new connections are born.

He is the one who hands over such a beginning.

About the appointed artists

Artist: Midori Kudo/Runbinii Museum of Art, Iwate Prefecture

There is an infinity in her work that is created from meditation. He does not create with the aim of perfecting the form, but finds something in the accumulation of pointillism and short lines that he strikes as he pleases, and immerses himself in the world endlessly. Sometimes he smiles and talks to someone around him with a fluffy and dreamy face, and other times he is alone and deeply immersed in his inner world. Her gaze chases after something that is only reflected in her heart. A mysterious air wafts through her and her work.

【Wall Paper – Shigaku Mizukami -】

Artist: Shigaku Mizukami / Yamanami Kobo (Shiga Prefecture)

Born in 2003, lives in Shiga Prefecture, and has been a member of “Yamanami Kobo” since 2022.

A pattern of fans and dots drawn in various colors. The movement of the brush and the way the dots are struck are regular, and the same movements are repeated slowly. The more calm the mind is, the more beautiful the brushstrokes are drawn in three rows so that they become aligned “dots”. Only he knows if he has something in mind, whether he enjoys the colors and movements, and what he feels and draws.

【Wall Paper – Midori Kudo -】

Artist: Midori Kudo/Runbinii Museum of Art, Iwate Prefecture

Please refer to the above for your profile.

【Wall Paper – Kaoru Iga -】

Artist: Kaoru Iga/(Tokyo)

After exhibiting at Art Brut Tachikawa in 2015, he began production in earnest. Using a variety of art materials, including paints, pastels, and colored pencils, he also creates collages and three-dimensional works based on his own works. He also loves music and traveling, has been learning cello for over 20 years, and enjoys being exposed to new places and cultures when he travels. I’m not good at conversation, but I don’t hesitate to join the circle of people. In 2023, she served as a model for the HERALBONY key visual.

*To commemorate this collaboration, we have written down original Google iconic motifs and blue motifs.

Artist: Nozomi Fujita/(Oita Prefecture)

Since elementary school, I have a strong commitment to the logos and letters that abound in the city.

When I find a sign or logo that I like and holds, I keep looking at it. When I think I have drawn a favorite thing that I see somewhere in my daily life, I generously tear up what I have drawn and then collage it and reproduce it. While he creates energetic creations that repeat destruction and rebirth, he draws roundness and results in pop and comical works. The drawing style is also unique,

He draws in an unpredictable way, such as suddenly starting to draw when he thinks he is sitting down.

About the Heralbony collaboration model “Isai Blue”

Product name: Google Pixel 10a Japan limited model

Color: Isai Blue

Google Store price: 94,900 yen (tax included)

Sales channel: Google Store and carriers

*Please check the following for product information details.

https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja

About the special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition”

As a place where you can experience the world view of this collaboration, we will hold a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” for a limited time at Shimokitazawa reload.

In this exhibition, which combines the visual space with the motif of the art of Heralbony contract artists and the technology of Google Pixel, the experience begins with feeling the freedom of art. Please enjoy it as a “playground” that expands your senses and opens your sensibilities as art and technology intersect. Furthermore, based on this feeling, we will expand our perspective to the background of “Isai Blue” and the artist’s expression, and develop an exhibition space that leads to new discoveries. In addition, a pin badge of art written by Nozomi Fujita to commemorate this project is available in a gacha limited to the venue.

[Overview]

Name: “Google Pixel|HERALBONY Isai Blue Exhibition”

Event period: May 15th (Friday) – May 21st (Thursday)

Location: Shimokitazawa reload ENTRANCE HALL

＜STAFF＞

BGinness Producer: Satomi Kokubun Emi Sagayama

Creative Director/Planner: Tomoko Daimon

Project Director: Moena Suzuki

Designer (sticker): Hiroto Oda (SOJI)

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