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Pixel 10a, which introduced Japan-only “Isai Blue”, Google’s strategy to clearly emphasize the A series by keeping prices unchanged and selecting functions Toyo Keizai Online
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Pixel 10a, which introduced Japan-only “Isai Blue”, Google’s strategy to clearly emphasize the A series by keeping prices unchanged and selecting functions Toyo Keizai Online
Google’s latest smartphone, the Pixel 10a, has started pre-orders in Japan from April 7th. The “Pixel A” series is particularly popular in Japan for its affordable price and high AI functions, but this model is the first Japan-only color “Isai Blue” in the Pixel series.[Photo]The actual machine of Isai Blue. Unique theme packs by Heralbony contract writers are also available.
■Why Pixel’s first “Japan-limited model” was born
Isai Blue is a Japan-only color to commemorate the 10th anniversary of the Google Pixel. According to Kazuko Abe, regional director of Google Pixel Product Planning Asia Pacific Business Headquarters, the country-limited color development of the main unit (although there have been cases of limited wallpapers so far) is “the first attempt for Google Pixel and is very special.”
Key Features of Pixel 10a
●Google’s smartphone “Pixel” popular (inexpensive) model
– The camera bar protrusion is gone, and it is a completely flat design
●AI-strong, Google’s own Tensor G4 chip (one before the latest generation)
– The camera is a 48MP main + 13MP ultra-wide-angle camera. Plenty of AI editing features
● Support for up to 7 years of OS and security updates
● Battery for more than 30 hours under normal use
This Japan-only color was created by the “co-creation” of Heralbony, a company from Japan, and Google. Heralbony is working to improve the status of artists and return appropriate revenue by contracting artists with disabilities and commercializing their artworks.
Mr. Abe explained to Google headquarters the importance of the Japanese market, where the Pixel A series is highly regarded. He believed that Google’s philosophy that “technology should adapt to people, not people should adapt to technology”, the strong “human touch” radiated by the art of the Heralbony contract artist, and Heralbony’s mission of “Shine uniquely.”
“At the milestone of Pixel’s 10th anniversary, I think we will open up new possibilities by borrowing the power of Heralbony’s strength and humanity to express our gratitude to users and new challenges in the future. I worked on it with that in mind.”
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Limited to 120 pieces in Japan> German luxury writing instrument brand[Pelican]mother-of-pearl fountain pen “Stardust” released on April 24 Live Door News
Google’s latest smartphone, the Google Pixel 10a, will be released on April 14th. The A series with an “a” at the end is a “low-cost version” with low production costs, but in terms of functionality, there is little difference from the higher-end models, and it is popular as a model with excellent cost-effectiveness.
The main specification differences from the higher-end Pixel 10 are shown in the table below.
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▲ Google Pixel 10a on the left, Google Pixel 10 on the right. The design of the camera part is different
The price of the Pixel 10a on the Google Store is 79,900 yen for the 128GB model and 94,900 yen for the 256GB model. The Pixel 10 is 128,900 yen for 128GB and 143,900 yen for 256GB, so you can buy it 49,000 yen cheaper. In addition, Docomo, au, Softbank, and Rakuten Mobile are also available, and if you use each company’s device purchase support program, you can further reduce the actual purchase cost.
■The camera protrusion is gone, and it is fully flat!
The best feature of the Pixel 10a is that there is no protrusion in the camera area, and the back is completely flat. The protrusion of the A series has been modest in the past, but finally the slightest protrusion is gone. It is comfortable to trace with your fingers, and it also has the advantage that it does not rattle when placed on a tabletop.
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▲Pixel 10 in the front and Pixel 10a in the back. Pixel 10a can be placed on the desktop without any gaps
In higher-end models with a large protrusion of the camera area, attaching a smartphone case can eliminate the protrusion, but the Pixel 10a seems to be comfortable to use without a case.
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▲Pixel 10a also comes with a genuine smartphone case (4900 yen), but it can be used comfortably without a case.
The camera is a wide-angle + ultra-wide-angle two-lens. However, by zooming in the sensor of a wide-angle camera, it is possible to shoot with image quality equivalent to optical zoom twice. In addition, you can shoot up to 8x with super-resolution zoom. The image quality is bright and natural colors, and it seems to be satisfactory enough for everyday use.
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▲ Shooting at ultra-wide angle (0.5x)
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▲Shooting at a wide angle (1x)
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▲ Shot at a wide angle (2x). Since the 12 million pixel image in the center captured by the 48 million pixel sensor is cropped, it is recorded with image quality equivalent to 2x optical zoom
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▲ Super resolution zoom combined with digital zoom is up to 8x. The image quality is slightly grainy
“Camera Coach” compatible with Pixel 10 is also available. It is a function that displays a shooting guide and guides you to take better photos, so even if you are not confident in shooting or have some confidence, you are guaranteed to have new insights when you use it.
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▲The camera coach will show you a guide to take good-looking photos
In addition, if you take a group photo with multiple people, you can also use “Auto Best Take”, which allows AI to synthesize everyone’s best facial expressions.
[Next page]AI features are almost identical ▶ to higher-end models
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Audemars Piguet 3 limited edition models in Japan. Fascinate with the brilliance of the one-of-a-kind stone dial “CODE 11.59 by Audemars Piguet” Yahoo! News
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Google announces Pixel’s “Japan-limited model” announced on April 7 (ITmedia Mobile) Yahoo! News
From Pen Online’s watch article, we have announced the best 5 popular articles of the week!
No. 5[5 of Tanakakei’s favorite watches are unveiled for the first time! ]Jaeger-LeCoultre from IWC to Garmin. Former Goldman Sachs investor’s aesthetic eye to remove the royal road
Tanakakei ● Born in Yokohama City in 1982. An investor who worked at Goldman Sachs Securities for 17 years and served as co-head of the investment division in Japan. His book “People up to 100 million, people from 100 million” won the overall grand prize of the “Readers’ Choice Business Book Grand Prix 2026”. He wakes up at 3:45 a.m. every morning and is also an athlete who makes running and triathlon his daily routine.
There are people who choose Alfa Romeo even though there is a Ferrari. Patek There are people who know Philippe and reach out to Jaeger-LeCoultre. Kei Tanaka, who has been working at Goldman Sachs for 17 years and has been running trillion-yen investment projects, is such a person. He became obsessed with mechanical watches in his 20s, gave it up in his 30s, and now wears a Garmin on his wrist 365 days a year. A nose that sniffs out the real thing next to the royal road. It may be the aesthetic eye itself as an investor.
Left: Jaeger-LeCoultre Reverso Grand Sunmoon Right: Jaeger-LeCoultre Master Compressor Diving Chronograph
No. 4 3 G-SHOCK masterpieces. Tracing the lineage of evolution from the first generation reprint to the latest smart machine and Y2K design[DNA of watches Vol.26]
Top right: GM-H5600-1JR has a basic polygonal design that starts running and fitness measurement, and has a smart link function. Bottom right: The original DW-5000R is reprinted, and the flat bezel and face are reproduced with a brick pattern that expresses robustness. Bottom left: The organic design of the “GA-V01SKE” skeleton is futuristic. There are pop vitamin color variations inspired by tech products such as computers in the Y2K era.
While Swiss watches boast a long history and tradition, domestic watches have continued to study and follow them, while following their own trajectory. It evolved by developing advanced technologies such as quartz and GPS solar, and pursuing the essence of watches as practical tools. Better time for people everywhere. It can be said that it is the democratization of watches. One of the new frontiers that has been opened up in this way is Casio’s G-SHOCK. In the 1970s, quartz took the world by storm, but mass production and low prices required decommoditization. This is where the innovative idea of “toughness” was born.
However, it was difficult to develop a shockproof watch that would not break even if it was dropped, which was originally a precision machine, and as a result of spending more than two years, the G-SHOCK was born in 1983. Initially, it was mainly used in sports, outdoor scenes, and harsh environments, but in the 90s, it became associated with skaters and hip-hop street culture. Since then, it has matured into a full-fledged tool watch that meets the needs of professionals, while wearing a design and style that is alive with the sensibilities of the times. And more than 40 years after its birth, the one-of-a-kind shock-resistant digital watch created by Japan continues to evolve even now.
No. 3[Audemars Piguet Japan limited model! ]All one-of-a-kind. Fall in love with the brilliance of the stone dial “CODE 11.59 by Audemars Piguet” Japan limited & pre-release model is now available.
The “CODE 11.59 by Audemars Piguet Automatic” uses sodalite, which symbolizes creativity, insight, and artistry, and malachite, which symbolizes transformation, growth, and balanced emotions.
Audemars Piguet’s CODE 11.59 by Audemars Piguet collection includes three new models. All of them are luxurious three-hand dress watches with natural stones for the dial.
In 2019, a new collection was created as “CODE 11.59 by Audemars Piguet”. The name, which doesn’t look like a watch, actually has a deep meaning. “CODE” is an acronym for “Challenge”, “Own”, “Dare”, and “Evolve”. “11.59” represents “23:59”, just before the new day. In short, this collection is a timepiece that symbolizes Audemars Piguet’s new challenge.
This posture can be seen in various parts of the watch. The neat round case when viewed from the front adopts a complex three-layer structure. The middle case is designed in an octagonal shape reminiscent of the “Royal Oak”. In addition, the dress watch incorporates elements of sports models and Audemars Piguet traditions into the dress watch, such as the uniquely shaped lugs with gaps and the narrowly narrowed bezel, and fuses them on a high level.
2nd place Paraboots “Chambord” and Cartier “Santos Dumont”. Enjoy the intersection of practicality and decoration[Shoes and Watches Vol.10]
Watches ¥1,755,600 / Cartier (Cartier Customer Service Center TEL: 0120-1847-00) Shoes ¥99,000 / Paraboots (Paraboots Aoyama Store TEL: 03-5766-6688) Jacket ¥93,500 / Heryl (Nishinoya TEL: 03-6434-0983) Denim Pants ¥49,500 / Sheave (Breeze) e-mail:contact@ceive.jp) Socks are the stylist’s personal belongings
“Shoes” and “watches” are the cornerstones of style——。 Think about the best match between the two. This time, Cartier embodies modern French chic, embodies the memories of different fields such as the challenge of the sky and the harsh land, and pairs Paraboots with Cartier.
No. 1[4 Featured Collaboration Watches]Introducing Notable Models such as Seiko Prospex× JAMSTEC, IWC× and George Russell!
Seiko Prospex Marine Master 1968 Heritage JAMSTEC Collaboration Limited Edition / Automatic, SS case and bracelet, case diameter 42.6mm, power reserve approx. 72 hours, 300m water resistance for air submersible, limited to 1,000 pieces worldwide (250 pieces in Japan). ¥550,000
The collaboration model announced this time commemorates the long-standing cooperation between Seiko and JAMSTEC and the completion of Japan’s first Arctic research vessel “Mirai II” with icebreaking capabilities in 2026. The design of the dial is inspired by the route opened by the icebreaker of polar exploration. The image of an icebreaker crushing the ice in the Arctic Ocean, which is closed by thick sea ice, overlaps with the image of Seiko’s history of dive watch development and JAMSTEC’s Arctic research carving out the future of Japan as a maritime nation.
The three-dimensional molded pattern, reminiscent of broken ice, has an increasing blue intensity towards the center, perfectly expressing the abyss of the Arctic Ocean, where beauty and severity coexist. Another feature is that the surface is covered with thick transparent paint and polished to create a three-dimensional effect. On the other hand, the blue ceramic bezel emphasizes its functionality as a dive watch, creating a contrasting finish with the dial.
Google has announced a limited edition color “Isai Blue” in collaboration with “Heralbony” as a Japan-limited model of the new Android smartphone “Google Pixel 10a”. The release date is May 20th, and the price is 94,900 yen. Reservations are currently being accepted.
From left to right: Google Industrial Designer Yoshinori Matsuoka, Pixel Product Planning Asia-Pacific Business Manager Regional Director Kazuko Abe, Heralbony Contract Writer Shiraku Mizukami, Co-CEO Takaya Matsuda “Unique” Deep blue limited to Japan
The name of this limited edition color “Isai Blue” contains the word “Isai” from Heralbony’s mission of “Letting go of the uniqueness.”

According to Kazuko Abe, regional director of Pixel’s product planning Asia-Pacific business, the “Pixel” series is usually chosen from those whose color names exist in nature, but in this project, “unique” was chosen because of the idea of “taking the extraordinary as a possibility”. When he conveyed this idea to the team at the global headquarters, he said that he received strong sympathy, and the name was decided even before negotiations with Heralbony.
Kazuko Abe
The deep blue, which is the base color of the color, is based on the blue color symbolically used on World Autism Awareness Day and other occasions, and Heralbony’s brand color, and expresses the common philosophy of both companies to be close to each individual’s individuality. This is Google’s first attempt to deploy a model in a specific country, and it has been achieved through close collaboration with its global team.

Audemars Piguet’s CODE 11.59 by Audemars Piguet collection includes three new models. All of them are luxurious three-hand dress watches with natural stones for the dial.[Photo]See 3 Audemars Piguet Japan limited edition models
In 2019, a new collection was created as “CODE 11.59 by Audemars Piguet”. The name, which doesn’t look like a watch, actually has a deep meaning. “CODE” is an acronym for “Challenge”, “Own”, “Dare”, and “Evolve”. “11.59” represents “23:59”, just before the new day. In short, this collection is a timepiece that symbolizes Audemars Piguet’s new challenge.
This posture can be seen in various parts of the watch. The neat round case when viewed from the front adopts a complex three-layer structure. The middle case is designed in an octagonal shape reminiscent of the “Royal Oak”. In addition, the dress watch incorporates elements of sports models and Audemars Piguet traditions into the dress watch, such as the uniquely shaped lugs with gaps and the narrowly narrowed bezel, and fuses them on a high level.
Each new model has a dial made of sodalite, malachite, and turquoise. The sodalite and malachite models will be released in May 2026 exclusively in Japan, and the turquoise model will be released in Japan ahead of worldwide sales in July.
The sodalite model is paired with an 18-carat white gold case, with baguette-cut diamond hour markers and white gold hour and minute hands adorning the dial. This is in response to the white calcite contained in sodalite. The mottled pattern, which is a mixture of deep blue shades and white, creates a serene atmosphere.
The malachite model is impressive with its silky curved stone grain floating in bright green. It is paired with an 18K yellow gold case and hour and minute hands. The gentle-toned dial adds a touch of glamour, emphasizing the elegant impression.
The turquoise model comes with an 18K white gold case and hour and minute hands. The hour markers are made of rhodium-toned pink gold, which subtly accentuates the clear sky blue. Compared to the 41mm diameter of sodalite and malachite, only the turquoise model has a slightly smaller diameter of 38mm.
The “CODE 11.59 by Audemars Piguet” features a windshield that draws different curves on the inside and outside, and the nuances of the dial change depending on the angle of view. It goes perfectly with this model made of natural stone.
The work of dropping natural stone, which is not consistent in strength and prone to cracking during processing, into the dial requires skilled skills. On the other hand, the stone grain selected by the craftsman beautifully colors the dial, making it a one-of-a-kind timepiece with no two patterns the same.
Each model comes with a textile-like rubber strap and an alligator strap in a color that matches the natural stone. This model does not even have a date display, and it is nothing short of spectacular that the stone’s personality and color tone are consistently expressed throughout the watch. It is a timepiece that allows you to enjoy a luxurious moment looking at the watch itself, rather than simply checking the time.
Text: Tomotaka Usami
Heralbony Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, Representative Director and Co-CEO: Takaya Matsuda, Fumito Matsuda, hereinafter referred to as “Heralbony”) has co-created a collaboration model “Isai Blue” exclusively for Japan with Google. This product will be available on the Google Store and each telecommunications company from May 20, 2026. In addition, as a place where you can experience the world view of this project, a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” will be held at Shimokitazawa reload for 7 days only from May 15th.
Special page: https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja

The Heralbony collaboration model “Isai Blue” is the first “Japan-limited model” in the Google Pixel series, created with gratitude and hope for the future on the 10th anniversary of the birth of Google Pixel. The main body is the theme color of Autism Awareness Day and blue, which is also the brand color of Heralbony. In addition, as an “Isai Blue” exclusive software experience, it is equipped with original wallpapers and custom themes that make use of the art of Heralbony contract artists. We will deliver special specifications such as special cases, stickers, and limited-edition design boxes that are packed with the attention and focus of both parties to the smallest detail.
● Background of co-creation and what we want to achieve
Google has evolved cutting-edge AI and technology into something that is easy and useful for everyone, and has developed the Google Pixel as a smartphone that is close to people’s daily lives and can be used in their own way.
By delivering the expression and potential of artists with disabilities to society as “unique”, Heralbony has transcended existing values and barriers and created new recognition and empathy.
The shared desire of both companies to “expand the possibilities of each individual and affirm diversity” resonated, and this co-creation was realized on the 10th anniversary of Google Pixel. The Japan-exclusive model “Isai Blue” is a product that brings new perspectives and sensibilities to users through the fusion of technology and art. Through this product, we provide an experience where everyone can enjoy self-expression and share their stories vividly.
● Comments
Heralbony Account Business Division Creative Director/Planner Tomiko Daimon
Smartphones are now a commonplace infrastructure in our daily lives. I feel that the use of artists’ art in their familiar presence will expand the opportunities for people to naturally encounter artists and come into contact with expressions in their daily lives. Heralbony has adopted a variety of brand colors “blue = blue” and has welcomed the different expressions of each artist. This “Isai Blue” is a symbolic initiative that embodies that idea. Google’s frontier ethos, constantly striving to explore new possibilities, resonates deeply with our challenges. Through this co-creation, we will transcend the boundaries between everyday life and creativity and deliver new value to society.
Kazuko Abe, Regional Director, Asia Pacific Business Division, Google Pixel Product Planning
On the important milestone of the 10th anniversary of the birth of Google Pixel, we are very pleased to be able to deliver the Japan-exclusive “Isai Blue” model together with Heralbony, expressing our gratitude to Japanese users and our partners who have walked with us. Google has always wanted to expand the possibilities of each person by making technology accessible and user-friendly for everyone. Heralbony’s attitude of delivering diverse “uniqueness” to society through art is exactly the same as the world we aim for through technology. The Google Pixel 10a’s “Isai Blue” in vibrant blue is packed with amazing art from the artists and Google’s AI to make everyday life a little more convenient and fun. We hope that this one, filled with the passion of all the people involved in the production, will color the daily lives of those who hold it and become a comfortable partner for expressing their own personality.
● Concept
Special colors, to you.
Over the past decade, Google Pixel has been
We have valued “connection” and “fun”.
And on the 10th anniversary,
He has continued to question the possibility of diverse personalities and “differences”
I met HERALBONY.
The two ideas overlapped and were born.
Dressed in a special blue, Isai Blue,
Google Pixel limited to Japan.
Connect with the diverse expressions of HERALBONY’s contract writers,
New experiences are here.
Isai Blue is more than just a color;
The uniqueness of the original nature is affirmed, and new connections are born.
He is the one who hands over such a beginning.


● About the appointed artists/artists
【Box】

(Untitled) (Blue)
【Wall Paper – Shigaku Mizukami -】


《Title Unknown》


《Title Unknown》


《Title Unknown》
【Wall Paper – Midori Kudo -】


(Untitled)


(Untitled)


(Untitled)
Artist: Midori Kudo/Runbinii Museum of Art, Iwate Prefecture
Please refer to the above for your profile.
【Wall Paper – Kaoru Iga -】


“Blue Scene”


《My World》


《Mountain Scenery Green》
【Sticker】

《The Tane of Development: Design Born from Combinations》
*To commemorate this collaboration, we have written down original Google iconic motifs and blue motifs.
● About the Heralbony collaboration model “Isai Blue”
● About the special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition”
As a place where you can experience the world view of this collaboration, we will hold a special exhibition “Google Pixel|HERALBONY Isai Blue Exhibition” for a limited time at Shimokitazawa reload.
In this exhibition, which combines the visual space with the motif of the art of Heralbony contract artists and the technology of Google Pixel, the experience begins with feeling the freedom of art. Please enjoy it as a “playground” that expands your senses and opens your sensibilities as art and technology intersect. Furthermore, based on this feeling, we will expand our perspective to the background of “Isai Blue” and the artist’s expression, and develop an exhibition space that leads to new discoveries. In addition, a pin badge of art written by Nozomi Fujita to commemorate this project is available in a gacha limited to the venue.
[Overview]
Name: “Google Pixel|HERALBONY Isai Blue Exhibition”
Event period: May 15th (Friday) – May 21st (Thursday)
Location: Shimokitazawa reload ENTRANCE HALL
<STAFF>
Business Producer: Satomi Kokubun Emi Sagayama
Creative Director/Planner: Tomoko Daimon
Project Director: Moena Suzuki
Designer (sticker): Hiroto Oda (SOJI)
● About Google
Corporate Website: https://about.google/intl/ja_ALL/
Pixel 10a product site: https://store.google.com/jp/product/pixel_10a?hl=ja
Google Pixel 10a Japan Limited Model Special Page:
https://store.google.com/jp/magazine/google-pixel-10a-isai-blue?hl=ja
● About Heralbony Inc.
With the mission of “Letting go of the uniqueness,” we are a creative company that aims to create a new culture based on changing the image of people with disabilities and welfare. We manage more than 2,000 artworks drawn by artists with disabilities as IP licenses and build a sustainable business model by paying fair royalties. In addition to operating our own brand “HERALBONY”, we plan and produce through co-creation and creativity with companies, provide employee training programs, and host the international art award “HERALBONY Art Prize”. In July 2024, HERALBONY EUROPE was established as its first overseas subsidiary in Paris, France.
Company name: HERALBONY Co.,Ltd.
Location: 〒020-0026 2-38 Kaiunbashi-dori, Morioka-shi, Iwate Prefecture (head office), 〒104-0061 2-5-16 Ginza, Chuo-ku, Tokyo Gintomi Building 3F Reception (Tokyo base)
Representative: Takaya Matsuda, Fumito Matsuda
Corporate Website: https://www.heralbony.jp
Online Store: https://store.heralbony.jp/
Request for copyright notice on art data:
All image data of the artwork published in this document is the valuable work of the copyright holder. When using these photos, be sure to include the title of the work and the name of the artist.