The watch brand “BREW WATCH”, founded in New York, USA, has landed in Japan for the first time. From Friday, July 11th, pre-sales have started at the TiCTAC Ikebukuro Parco store and the Neuve A online store.
“Brew Watch” is based on an online store and will be the world’s first permanent store. In addition to the pre-sale models that can only be obtained here, special edition models limited to Japan are also available.
In addition. The TiCTAC Ikebukuro Parco store and the Neuve A online store are also holding limited-time fairs.
[22 images]Compare the designs of four notable models, the new landing brand “Brew Watch”
■SS (36×41.5mm size). Water resistant to 5 ATM. Mecha Quartz (Cal. VK68). JPY 74,800
BREW WATCH
Metric Retro Dial
Brewwatch is a watch brand launched in 2015 by founder and designer Jonathan Ferrer in New York, USA.
The brand name is derived from BREW, which means “to make coffee”. In addition, the design motif of the collection is also derived from an espresso machine, which is closely related to coffee. The mechanical and metallic texture of the espresso machine and the rounded details that make you feel warm are incorporated into the design, and various imaginations are expanded and elaborated as a concept for a watch.
The model pictured is a chronograph from the “Metric” series, inspired by the styling of 1970s designs. The outer circumference of the dial is equipped with an “Espresso Shot Timer” scale that can measure the optimal espresso extraction time. The special “25-35” color coding indicates the best time of day to brew the coffee deliciously.
Image: A look at the new “Brew Watch”, the Metric Retro Dial from a different angle
The case is a small cushion type of 36×41.5 mm, and realizes a seamless form that is integrated with the bracelet. The bezel, case and bracelet are based on a longitudinal hairline finish, with a regular streak finish accentuating a sharp and solid texture.
Each frame is chamfered on the top and bottom, and only the chamfered part has a mirror finish. Depending on the way and angle the light hits, the mirror surface reflects the light, adding a sense of luxury and three-dimensionality to the design of the watch. The shape of the bracelet, which is thinly shaped toward the clasp, is also a point that makes you feel the vintage taste.
A distinctive feature is the two sub-dials of different sizes placed on the dial. The second chronograph usually has sub-dials arranged in parallel, but this one has a small seconds at 12 o’clock and a 60-minute totalizer between 9 and 10 o’clock. The asymmetrical balance accentuates the matte black dial. Also pay attention to the brand logo (coffee bean motif) casually laid out at 3 o’clock.
[“BREW WATCH” Fair is being held]
Period: July 11 (Friday) ~ It will end as soon as it runs out
To commemorate the launch of BREW WATCH, a fair will be held at the TiCTAC Ikebukuro Parco store and the Neuve A online store from July 11th. In addition to the pre-sale models that are only available here, you can check out 15 models, including special edition models limited to Japan.
Brew Watch’s popular model, Metric, is designed as an “original eco-bag”
If you purchase a Brew watch during the period, you will receive an “original eco-bag” on a first-come, first-served basis (it will end as soon as it runs out). If you are interested, please take this opportunity to check out the Brew Watch on the actual device.
【Contact】
Tokyo: Tic Tac Ikebukuro Parco (4th floor of the main building)
TEL.03-5391-8376
