Playful with bold color combinations, the “Ceramic Pop” model is inspired by the world’s first “G-Force” color scheme sold in Japan in the 1980s. Unlike other products on the market at the time, this color is impressive even for home use, and its development stance has been passed down to this day with a unique color scheme that makes Dyson products what makes Dyson products.
Continuing the G-Force concept, in 2017 Dyson established its first team of engineers specializing in Colours (CMF). The team, which initially contributed to the design of electric vehicle projects, now works in all categories.
Emma Sheldon, Vice President of Dyson RDD Hair Care, said:
“Our technology is pioneering and this livery is inspired by Dyson’s early examples of innovative use of color, and our team of dedicated CMF engineers design and design colors, materials and finishes to enhance the experience of technology and the overall product.”
Dyson products are designed not only for function, but also for a better feel when used. The materials and finishes, like the machine itself, undergo rigorous tests such as friction tests and scratch resistance tests to ensure that they withstand daily use and meet the high expectations of their owners.
This series has a “ceramic” finish with a precision application of satin paint topcoat. After many prototypes, the finish is reminiscent of the silky smoothness of unglazed pottery.
Celebrating 25 Years in Japan
Dyson has a long and special relationship with Japan through numerous firsts. It was here in the 1980s that James Dyson first marketed Cyclone Technology under the name “G-Force” and won an award at the 1991 International Design Fair. It was here that Dyson’s first directly managed store, Dyson Demo Omotesando, opened in 2015. The Dyson Supersonic hair dryer, which entered the hair care sector, was also unveiled for the first time in Japan in 2016. The Tokyo office opened in 1998, and this year marks the 25th anniversary of the introduction of this coloring in the hair care category.
Dyson Supersonic™ Hair Dryer
This is the “Ceramic Pop” color model of the Japan limited edition Dyson Supersonic Shine hair dryer released on April 25, 2023. In order to approach everyone’s ideal glossy hair, by drying quickly without relying on excessive heat, the time spent applying heat to the hair is shortened, and the original luster of the hair is preserved. The newly developed “Gloss Tool” suppresses floating hair and waviness, leading to cohesive, salon-like shiny hair.
* Storage boxes will be shipped sequentially as soon as they arrive.
Glossing tools, smooth tools, low-temperature tools
Dyson Airwrap™ Multistyler
This is a simple model Dyson Airwrap multi-styler “Ceramic Pop” color model with three carefully selected attachments: 30mm Airwrap™™ long curler, smoothing brush (soft) and smoothing dryer. It prevents excessive heat damage, can be styled from wet hair, and provides airy curl, blow, dryness, and hair suppression in one unit.
* Storage boxes will be shipped sequentially as soon as they arrive.
30mm Airwrap™ Long Curler, Smoothing Brush (Soft), Smoothing Dryer, Filter Cleaning Brush
Dyson Corrale™ curling iron
This is a Dyson Corrale™ curling iron “Ceramic Pop” color model that uses a flex plate that wraps tightly according to the shape of the hair. Allows styling with half the damage. Equipped with intelligent heat control, it adjusts the temperature of the plate 100 times per second.
* Scheduled to be released from mid-July.
* The Dyson Corrale™ curling iron does not come with a storage box.
360 Degree Rotating Magnet Charger, Dyson Corrale ™ Charging Stand, Heat Resistant Pouch
For more information on the products of the Ceramic Pop series, please see below.
◆Dyson Supersonic Shine Hair Dryer:
◆Dyson Airwrap™ Multistyler:
Dyson Hair Japan Official Instagram Account: Dyson Hair JP
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Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the United Kingdom, Malaysia, Mexico, China, Poland and the Philippines. Starting in the UK Coach House, Dyson has grown consistently since its inception in 1993. Today, the company has global headquarters in St. James’s Power Station, Singapore, and two technology campuses in Malmesbury and Hallabbington on over 800 acres in the UK.
・In addition to these, we have 10 engineering and research bases around the world. The family-owned company employs more than 14,000 people worldwide, 6,000 of whom are brilliant engineers and scientists. It is available in more than 250 Dyson demo stores in 85 countries and territories, including the new Dyson Demo VR store where you can experience virtual reality.
・Dyson has invested GBP 2.75 billion (approximately JPY 437.2 billion*) in research and development of new technologies. Dyson has a global team of engineers, scientists and software developers focused on developing solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning techniques, AI, and more. Since inventing the first cyclone vacuum cleaner DC01 in 1993, Dyson has continued to develop a variety of technologies that solve problems, including hair care, air purifiers, robotics, lighting, and hand dryers. The range extends to the audio sector, and in 2023, the Dyson Zone air-purifying headphones are launched**.
・Dyson’s Research Design and Development Center (RDD) in Malmesbury, Wiltshire, UK, is home to the Dyson Institute of Engineering and Technology, which opened in September 2017. In 2020, it became the first educational provider to be granted the right to award new degrees. To date, Dyson has invested £31.5 million (approximately ¥5.08 billion*) in Dyson Institute. Dyson Institute undergraduate engineers are tuition-free and fully paid. In addition to earning their degrees, they work on real-world projects at Dyson’s RDD with global experts from the global engineering, research and technology teams. From day one, you will be part of a research and development team for new technologies that will improve the lives of people around the world. It’s more than a job, more than a degree, and while it’s ideal for students to stay with Dyson long after graduation, they’re not tied to Dyson.
Established in 2002, the James Dyson Foundation is an international charitable organization that trains aspiring engineers, supports engineering education and invests in medical research. Each year, the Foundation hosts the James Dyson Awards (https://www.jamesdysonaward.org/ja-JP/), an international engineering award to celebrate, develop and support the next generation of design engineers. The target audience is students studying design and engineering, as well as young engineers and designers who have graduated within four years.
The Dyson family founded Dyson Farming (https://dysonfarming.com/) in 2012. Carbon neutral since 2019, it is one of the UK’s largest farmers, spanning 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a one-of-a-kind family-owned business focused on long-term investments in UK agriculture and the countryside. Sustainable food production, food security and the environment are essential for the health and economy of the UK. Agriculture is driving the technological revolution and vice versa. Dyson Farming is developing new approaches to efficient and high-technology agriculture and food production.
Dyson Farming is made from wheat, barley and jaIt produces a variety of agricultural products, including gaimo, onions and peas, and is the UK’s largest single producer in terms of production. It also produces beef and mutton, and grows out-of-season English strawberries in a 15-acre state-of-the-art glass house warmed by an adjacent anaerobic digester.
In 2022, Dyson attended an international conference on robotics and automation, unveiled prototypes of future domestic robots and premiered images and footage of early-stage household robotics research spread across campuses in Harabington and Singapore.
Dyson used data from backpacks with built-in Dyson air quality sensors and Dyson air purifiers used in homes around the world in 14 cities to study air quality during lockdown. As a result, we found that indoor PM2.5 levels increased during lockdowns as people began to spend more time in their homes.
The annual Dyson Global Dust Study aims to understand people’s cleaning habits, perceptions of dust science, and the impact and awareness of dust on health and wellbeing. In 2021, due to the surge in pet keeping due to the impact of COVID-19, we expanded the scope of the survey to understand people’s perceptions about the relationship between pet keeping and household dust, attracting 32,282 respondents from 33 countries around the world.
The James Dyson Foundation is collaborating with Race Against Dementia (RAD), a charity founded by former F1 driver Jackie Stewart, to fund a £1.5 million dementia research fellowship. Dr. Claire Durant, a RAD Dyson Research Fellow, aims to investigate the role of tau (tau), a protein involved in dementia, in order to establish a new human model of Alzheimer’s disease.
・With a donation of 4 million pounds (approximately 630 million yen*) from the James Dyson Foundation, the Dyson Cancer Centre will open at Royal United Hospital this autumn. The centre will be home to cancer services for 500,000 people in the South West of England.
The James Dyson Awards will be held in Portugal for the first time in 2023. Since 2005, the award has supported 390 inventions of young people around the world.
**Selected regions only
*1 pound = 159 yen